PASIÓN TEQUILA WEBSITE

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"We're launching PASIÓN TEQUILA, an import and distribution company specializing in premium agave tequila." Our primary focus is on the US and European markets, where our target audience consists of distributors, including liquor stores, supermarkets, bars, restaurants, and hotels. Our company will serve as the exclusive distributor, importer, and representative of 'PASIÓN' tequila in the US and Europe. PASIÓN TEQUILA, the sibling brand of the award-winning Antigua Cruz Tequila, has gained international recognition, including back-to-back accolades as the best tequila in its class at prestigious events like the International contests Diosa Mayahuel and Monde Selections in Brussels. It was also featured in the 2021 Oscars gift bags. Given the global acclaim of this product, our mission is to craft a creative and distinctive brand image for 'PASIÓN TEQUILA' that matches the product's reputation and captures global attention. We're seeking a long-term creative partnership to continually evolve and enhance the brand's identity as it grows."

www,pasiontequilas.com

For the PASIÓN TEQUILA website design, you should aim for a style and theme that reflects the premium and sophisticated nature of the tequila brand. Here are some design ideas: Elegant and Minimalist: Consider a clean and minimalist design with a focus on high-quality images of your tequila bottles, agave plants, and the tequila-making process. Use a refined color palette, such as deep blues, golds, and whites, to convey luxury. Authentic Mexican Aesthetic: Incorporate elements of Mexican culture and art into the design. This could include patterns, colors, and motifs inspired by Mexican textiles and pottery. This approach can help you connect with the tequila's origin. Storytelling: Since you have a unique and compelling story of how PASIÓN TEQUILA came to be, consider a design that allows you to tell this story visually. Use a scrolling format to guide visitors through the journey, from the agave fields to the bottle. High-Quality Imagery: Invest in professional photography of your product and the tequila-making process. High-resolution images can truly showcase the craftsmanship that goes into your tequila. Interactive Elements: Incorporate interactive elements like videos or 360-degree views of the distillery or agave fields. This can provide a virtual tour and a more immersive experience for visitors. User-Friendly Navigation: Ensure that the website is easy to navigate. Make it simple for visitors to learn about the different tequila products, find where to purchase them, and access your contact information. Branding Consistency: Maintain consistency with your branding, including your logo, color schemes, and fonts. This helps in building a strong and memorable brand image. Mobile Optimization: Ensure that the website is responsive and works seamlessly on mobile devices. Many users will access your site via smartphones and tablets, so a mobile-friendly design is essential. Social Media Integration: Integrate your social media profiles to encourage visitors to follow your brand on platforms like Instagram, where visuals are crucial for marketing. E-commerce Functionality: If you plan to sell your tequila directly to consumers, consider integrating e-commerce functionality into the website to make online purchases easy. Remember that our website is often the first point of contact for potential distributors and customers, so it should convey the same level of quality and authenticity that our tequila represents. The design should reflect the essence of PASIÓN TEQUILA and entice visitors to explore and learn more about our brand.

Home Page: A welcoming introduction to our tequila brand. A visually appealing image or video showcasing our tequila. A brief overview of our company and its mission. Home Page: Welcome to the captivating world of Pasión Tequila, where untamed passion and authenticity meet exquisite flavors. Join us on an extraordinary journey where the radiant blue agave, nurtured amidst the sun-kissed landscapes of Arandas, Jalisco, becomes the essence of perfection in each handpicked agave piña. Explore the vibrant soul of Mexico through our tequila, enriched by the fertile soil and spirit of its people. Elevate your spirit, awaken your senses, and raise your glass to Tequila Pasión. With every sip, you become a part of our family, where every moment is a masterpiece. About Us: Detailed information about our background as an entrepreneur. The story behind the creation of PASIÓN TEQUILA. Our company's values and commitment to quality. Tequila Pasión: Where Craftsmanship Meets Passion We're more than a brand; we're a testament to the artistry of tequila-making. Founded in sunny San Diego, California, by two lifelong entrepreneurs, Tequila Pasión represents quality, authenticity, and unwavering commitment. Our journey began with a dream to introduce the world to the finest tequila, evolving into a legacy of excellence. Our mission is simple yet profound: to produce tequila that quenches the thirst and ignites the soul. We start with the finest blue agave, meticulously cultivated in the sun-drenched fields of Arandas, Jalisco. Every agave piña is hand-selected, ensuring only the most exceptional ingredients enter our distillation process. Dedication to quality extends to every step, from traditional distillation techniques to exquisite craftsmanship. Tequila Pasión embodies Mexico's spirit, where tradition meets innovation, and every drop tells a story. Explore our tequila offerings, each a masterpiece and a testament to enduring passion. Join us in raising a glass to the extraordinary, making Tequila Pasión your companion in moments of celebration, reflection, and connection. At Tequila Pasión, our mission is clear: to stand among the world's finest tequilas and share our passion for this exquisite spirit with friends like you. Join our journey, where every sip invites you to savor life's most beautiful moments. Tequila Pasión: Crafted with Passion, Savored with Love. Our process: At PASIÓN TEQUILA, crafting exceptional tequila is an art, blending tradition and innovation to perfection. Our journey begins with hand-selected blue agave from Arandas, Jal, Mexico, reflecting our unwavering commitment to quality. From harvesting agave piñas to our traditional distillation methods, each step embodies our dedication to excellence. It's this commitment that ensures every bottle of PASIÓN TEQUILA offers an unmatched taste experience. Our process isn't just about crafting a beverage; it's preserving tradition while embracing innovation, resulting in a tequila that captures Mexico's soul. Join us on this passionate tequila-making journey, where history and innovation converge, creating a tequila that transcends expectations. Key Ingredients: At PASIÓN TEQUILA, we understand that the foundation of exceptional tequila lies in the choice of key ingredients. Our primary ingredient is the revered agave tequilana weber azul, known for its exceptional quality and unique character. These agave plants are cultivated with meticulous care in the sun-drenched fields of Arandas, Jalisco. Jima (Harvest) Describe the key ingredients used in making your tequila, such as agave. Highlight the sourcing of these ingredients and their quality In the heart of our tequila-making process lies the sacred ritual of the 'Jima' or Harvest, a process deeply intertwined with the rich lands of Arandas, Jalisco. This is where the journey truly begins, where the essence of our tequila takes shape. This process commences with the meticulous cutting of the tough, pointy leaves from the Agave plants, known as 'Pencas.' As these leaves are carefully removed, they unveil the coveted treasure at the core: the Piñas. Each Piña, with its agave heart exposed, holds the promise of the rich flavors and character that will soon grace your glass. What sets our Agave apart is the terroir of Arandas, Jalisco, where the red soil is rich in minerals, imparting unique flavors and aromas due to the oxide of these minerals. This intricate and labor-intensive process symbolizes the deep respect we hold for the Agave plant and the land from which it springs, honoring their roles as the foundation of our tequila. It is here, amidst the rows of Agave plants, that our journey of passion, dedication, and craftsmanship begins, culminating in the extraordinary tequila that is PASIÓN TEQUILA." In the heart of our tequila-making process lies the sacred ritual of the "Jima" or Harvest. This is where the journey truly begins, where the essence of our tequila takes shape. This process begins with the meticulous cutting of the tough, pointy leaves from the Agave plants, known as "Pencas." As these leaves are carefully removed, they unveil the coveted treasure at the core: the Piñas. Each Piña, with its agave heart exposed, holds the promise of the rich flavors and character that will soon grace your glass. This intricate and labor-intensive process symbolizes the deep respect we hold for the Agave plant, honoring its role as the foundation of our tequila. It is here, amidst the rows of Agave plants, that our journey of passion, dedication, and craftsmanship begins, culminating in the extraordinary tequila that is PASIÓN TEQUILA. Sourcing and Quality: In this stage, the agave is meticulously inspected to ensure it belongs to the agave tequilana weber azul variety and to assess its condition. This assessment is carried out through laboratory analysis, which determines the quantity of reducing sugars. The sourcing of our agave is a testament to our commitment to quality. We select only the finest agave tequilana weber azul, ensuring that each piña (the heart of the agave plant) is handpicked at the peak of its maturity. This careful selection process guarantees that only the best agave is used in our tequila production. The quality of our agave is the cornerstone of our tequila's exceptional flavor and character. It's in the fertile soil of Jalisco and the devotion of the people who cultivate these agave plants that our tequila's journey truly begins. From this rich soil to the bottle in your hand, every step in our process is a celebration of the spirit of Mexico and a dedication to crafting tequila of unrivaled quality. Shredding In the alchemy of tequila-making, the stage known as "Desgarrado" unfolds as an intricate dance of transformation. Here, the agave is prepared for its journey, a symphony of precision and purpose. Shredding is the art of breaking the agave into delicate fragments, a step vital in paving the way for its metamorphosis. This delicate dance is orchestrated by high-speed blades, which, with surgical precision, fragment the agave piñas into a mosaic of potential. Subsequently, these precious agave fragments find their way to the sacred autoclaves, transported by conveyor belts. At Compañía Tequilera de Arandas, we have the privilege of nurturing this transformation within six autoclaves, each with a formidable capacity of 18,000 kg. In this transformative act, the agave's essence is prepared for its alchemical journey, a journey that will culminate in the exquisite tequila that bears our name. AGAVE COOKING Within the heart of our process, a transformation unfolds—Agave Cooking. It is here that we coax the very soul of the agave into a sacred dance of change. For approximately 18 hours, the agave rests within the tranquil chambers of autoclaves, where temperatures gently rise to a maximum of 90 degrees Celsius. This tender embrace is not merely heat; it is the alchemy of time and nature at work. During this journey, the agave's sugars, concealed within its fibrous embrace, undergo a metamorphosis. The gentle warmth and inherent acidity conspire to hydrolyze these hidden sugars, particularly the inulin, as they surrender to the alchemical kiss of heat. This is the breakdown of exoses, the alchemy of transformation. In this sacred embrace, sugars metamorphose, transmuting into fermentable nectar, the very essence of tequila's life force. It is within the alchemical chambers of Agave Cooking that the agave's essence, patiently and lovingly, becomes the heart of our craft, poised for the next steps in its transformation into the liquid artistry that is tequila. MILLING Once the agave has been tenderly cooked, it embarks on a journey through an electric milling train, a mechanical symphony of transformation. This ensemble comprises four mills, their massive rollers poised for the dance of extraction. In this harmonious rhythm, the agave is gently pressed, surrendering its precious juice. Each mill, with its trio of mighty rollers, whispers secrets to the raw agave, coaxing forth its hidden treasures. It's here that the art of our craft comes alive, where the quantity of sugars, like notes in a symphony, is carefully orchestrated. This stage is a delicate ballet, a dance of precision, where the sugars are tenderly encouraged, never rushed, and meticulously controlled. The result is not just juice, but the very soul of our tequila, a symphony of flavors waiting to unfold in the forthcoming fermentation, a promise of liquid artistry. FERMENTATION In the heart of our tequila alchemy, the agave's essence, freshly extracted and known as "mosto," finds its resting place within stainless steel tanks. Here, in these vessels of transformation, a mystical dance unfolds. Fermentation, the enchanting artistry, orchestrates the alchemical conversion of the mosto's sugars into the nectar of life—alcohol. For tequila, this graceful process spans approximately 24 hours, while for the purest 100% Agave tequila, it extends into a dance of 2 to 3 days. As this ethereal performance reaches its crescendo, the once vibrant mosto becomes "mosto muerto," a term that belies its vitality. It emerges with an alchemical grace, bearing an alcoholic spirit, a living elixir with an alcohol content carefully nurtured between 6% and 7%. Distillation Process: Explain the distillation process in detail, including the equipment used. Emphasize how this process contributes to the premium quality of your tequila. The distillation process, a pivotal chapter in our tequila-making odyssey, is where the essence of premium quality takes center stage. In our quest for excellence, we entrust the "mosto muerto" to the tender embrace of copper stills. Here, it undergoes a majestic transformation. We gently bring it to a boil, and like a phoenix rising from the flames, it ascends as ethereal vapor, whispering secrets of metamorphosis. This vapor, now the very spirit of the agave, is captured, condensed, and reborn, creating a product known as "ordinario." This elixir, with its alcohol content of approximately 25%, carries the essence of our craft. But we do not stop here, for our pursuit of perfection is relentless. The ordinario is summoned once more, entering the sacred ritual of "rectificación." Here, it discloses its true essence, transcending to become tequila blanco, a pristine spirit boasting an alcohol content nearing 55%. This meticulous, double-distillation process is the crucible of our premium quality. It is where impurities are exiled, and the essence of the agave is distilled to perfection. Every drop, every note of flavor, is a testament to the meticulous craftsmanship and unwavering dedication that defines PASIÓN TEQUILA. In the sacred dance of fire and vapor, we glimpse the heart of our craft, the transformation of agave into the liquid artistry that is tequila. This is our commitment to premium quality, a journey that culminates in every bottle of PASIÓN TEQUILA, an elixir worthy of celebration and reverence. DISTILLATION - PART 2 In this crucial second step, we embark on the art of separation, distinguishing heads from tails, in a pursuit that reverberates with significance. Here, we orchestrate a symphony of precision, a ballet of metanol and alcohols, shaping the destiny of our tequila blanco. This stage, often overlooked but never underestimated, is pivotal in crafting the desired profile of our tequila. It's here that we finely tune the essence, carving its character, and infusing it with the spirit of distinction. In the realm of distillation, we are equipped with both continuous and discontinuous distillation systems. These are the artisans of our craft, and they bestow upon us the power to produce up to 50,000 liters of Tequila, each day, a spirit bearing a 55% alcohol content. Here, the separation of heads and tails is an act of alchemy, where precision reigns supreme. It is in this pursuit of perfection that we craft the very soul of PASIÓN TEQUILA, a tequila blanco that embodies the essence of distinction, born from the heart of our craft. DILUTION The tequila born from our meticulous distillation is now ready for the final touch of refinement—dilution. Here, we add distilled or demineralized water to achieve its desired commercial alcohol content. For its maturation journey, we set the alcohol content at 41%. Alternatively, for the creation of our tequila blanco or joven, we carefully adjust it to either 40% or 35%. In this step, precision is our guiding star. It is here that the tequila's spirit is attuned to its destined path, whether to age in barrels or to be bottled as the pristine tequila blanco or joven that embodies the heart of our craft. Aging Process: Maturation, the slow and deliberate transformation, bestows upon our tequila the desired organoleptic characteristics. It's a journey guided by the alchemy of natural chemical processes, a journey that unfolds within oak barrels, whether they be American or French. Our tequilas are nurtured through a 6-month resting period, followed by an indulgent aging process spanning 24 months. Here, the spirit evolves, marrying with the wood, extracting the essence of oak, and weaving a tapestry of flavors that will define its ultimate character. This is the quiet interlude in our tequila's voyage, where time itself is an ingredient, and the barrels are the alchemical cauldrons of flavor. The result is a testament to our dedication, a tequila enriched with depth and complexity, ready to captivate the senses and evoke the passion that is PASIÓN TEQUILA. FILTRATION Once our tequila has been meticulously analyzed in our quality control laboratory and we've confirmed its compliance with the Norma Oficial Mexicana (Official Mexican Standard), it undergoes a rigorous filtration process, not once but twice. The first filtration serves to remove even the tiniest foreign particles, ensuring pristine purity. The second filtration step is dedicated to eliminating any trace of turbidity, rendering the tequila clear and radiant. In these final acts of refinement, our tequila emerges as a testament to our unwavering commitment to excellence. It stands as a shimmering jewel of pure flavor and quality, ready to grace glasses around the world with the passion that is PASIÓN TEQUILA. QUALITY CONTROL Our commitment to quality is unwavering, and it manifests in every step of our process. At least three quality control inspectors are diligently involved in each stage, ensuring that the final presentation of tequila bottled by Compañía Tequilera de Arandas is nothing short of perfection. Their vigilant eyes and discerning expertise are the guardians of our craft, assuring that every bottle bears the impeccable standard of excellence that defines PASIÓN TEQUILA. BOTTLING After undergoing a meticulous evaluation by our esteemed tasting panel within our quality control department, the tequila is deemed ready for the next step—bottling. This critical stage unfolds within a state-of-the-art, fully automated marvel of technology. This remarkable machine epitomizes precision and efficiency, performing a range of functions seamlessly. It commences with a depalletizer for the bottles, followed by a washer that employs the very same tequila to ensure no alteration of the product's characteristics. The tequila then flows into the filler, where each bottle is meticulously filled. A capping machine expertly seals each bottle, while a coder marks it with its unique identity. Subsequently, a labeling machine adorns each bottle with its distinct identity, and a boxing machine gathers them into cases. Finally, a palletizer assembles the cases onto pallets, and a shrink-wrapping machine adds the finishing touch. This automated ballet of technology ensures that every bottle of PASIÓN TEQUILA is handled with the utmost care, precision, and unwavering dedication, from the moment it's filled to the instant it reaches your hands. Our Commitment to Quality and Legacy Our commitment resides in preserving the legacy of quality that takes root in the fertile soils of Arandas, Jalisco. At Compañía Tequilera de Arandas, we understand that quality must always be the foremost priority. As such, we have ingrained the principle of continuous improvement into our very ideology. This commitment is not only a part of our ethos but also a formal pledge to the Mexican Government through the Council of the Tequila Regulatory Council and the compliance with the Official Mexican Standard NOM-1406. Our location in Arandas, Jalisco bestows the coveted Denomination of Origin upon all our products, a testament to the authenticity and quality of our tequila. It is this dedication to excellence that has earned us numerous accolades on the global stage and the prestigious certification of Quality Kosher. Today, we proudly stand among the top five tequila producers in terms of capacity. Our journey is a testament to the relentless pursuit of quality, a journey that resonates with the passion that is PASIÓN TEQUILA. Loyalty Credibility and consistency in our actions have bestowed upon us the invaluable rewards of trust and loyalty from our employees, partners, and collaborators. At Tequilera de Arandas, we reciprocate this loyalty by crafting our tequilas with quality and passion, right down to the very last drop. Our commitment to excellence is not just a promise; it's a bond of trust that we honor in every bottle of tequila we create. We understand that loyalty is a two-way street, and we are dedicated to upholding it through the unwavering quality and passion that define PASIÓN TEQUILA. Visuals: Include high-quality images or videos of the distillation and aging processes. Tequila Products: High-quality images of the different tequila offerings. TEQUILA PASIÓN BLANCO 700 ml Tequila Pasión Blanco is characterized by its crystal-clear appearance and its pure, refreshing flavor. It embodies the authentic essence of the agave plant, offering fresh and herbal notes complemented by a touch of natural sweetness. Crystalline, with a profound aroma and flavor, for those who savor the genuine essence of agave. Its herbal and fruity undertones are a testament to the meticulous distillation process, resulting in a harmonious blend of the finest silver tequila aromas. "The true essence of the agave plant. Free from the aging process, it gleams with silvery and crystalline hues, expressing the genuine aroma and flavor of the blue agave. CATEGORY: 100% AGAVE AZUL BRAND: TEQUILA PASIÓN TYPE: BLANCO FEATURES: BODY: Light COLOR: Crystal-clear AROMA: Agave, fresh, and herbal notes. FLAVOR: Agave, citrus, and herbs. 40% Alc. Vol. TEQUILA PASIÓN Reposado 700 ml Tequila Pasión Reposado undergoes a transformative journey as it rests in barrels, acquiring additional flavors and aromas through its interaction with wood. These nuances may include gentle notes of vanilla, caramel, honey, and nuts, all harmoniously intertwined with a softer essence of agave. With an excellent body, a subtle agave presence, and an exquisite blend of herbal aromas intermingled with sweet wood notes, it boasts a solid gold hue—a testament to the well-balanced marriage of agave and wood during its 9-month rest in the barrel. CATEGORY: 100% AGAVE AZUL BRAND: TEQUILA PASIÓN TYPE: REPOSADO FEATURES: BODY: Medium COLOR: Gold AROMA: Oak notes, spices, ripe fruits FLAVOR: Subtle hints of vanilla, caramel, and agave 40% Alc. Vol. Aged for up to 9 months in barrels. TEQUILA PASIÓN Añejo 700 ml Tequila Pasión Añejo acquires a more complex and sophisticated flavor as it matures in French oak barrels, absorbing additional aromas and flavors from the wood. Its darker amber hue is a result of prolonged contact with the oak. Ideal for those seeking a refined and smooth tasting experience. Of artisanal origin and made entirely from 100% Blue Agave, it boasts an ochre shade due to its 2-year maturation in French oak barrels. It offers a rich, sweet, and smooth flavor profile, with aromatic notes of vanilla, nuts, and the fresh essence of agave and anise. With a medium body, it's a delight to savor until the last drop. CATEGORY: 100% BLUE AGAVE BRAND: TEQUILA PASIÓN TYPE: AÑEJO FEATURES: BODY: Medium COLOR: Amber AROMA: Vanilla, caramel, ripe fruit, tobacco, and wood FLAVOR: Vanilla, caramel, chocolate, nuts, and spices 40% Alc. Vol. Aged up to 2 years in French oak barrels. TEQUILA PASIÓN Añejo Cristalino 700 ml Tequila Pasión Añejo Cristalino presents a 100% Pure Agave experience with its crystalline appearance, shining with luminosity and clarity. What sets it apart is a unique process that eliminates its amber color from the origin, resulting in a truly crystalline tequila. Aged for up to 2 years, it maintains its exceptional notes and flavors. This medium-bodied tequila offers an aroma characterized by fresh agave, and its flavor profile features light woody and sweet notes. With an alcohol content of 40% Alc. Vol., Tequila Pasión Añejo Cristalino embodies the essence of premium craftsmanship while delighting the palate with its unique character. CATEGORY: 100% BLUE AGAVE BRAND: TEQUILA PASIÓN TYPE: AÑEJO CRISTALINO FEATURES: BODY: Medium COLOR: Crystalline AROMA: Fresh agave, citrus, subtle anise and azar FLAVOR: Light woody, sweet notes, chocolate confit, and nuts 40% Alc. Vol. Aged up to 2 years, preserving its unique notes and flavors. The Genesis of Tequila: Tequila is a beverage unlike any other in the world, a fascinating product born from the fusion of two distinct cultures. For centuries, the inhabitants of pre-Hispanic Mexico would consume the fermented juice of the Agave plant for religious and medicinal purposes, unaware of the process of fermentation. It wasn't until the arrival of the Spanish in Mexico that the fermented Agave juice was distilled, giving birth to Tequila in the 18th century. Tequila is crafted from a specific type of Agave plant: the Agave Tequilana Weber, known as the blue variety. In Mexico, various Agave plant varieties exist, but Tequila can only be obtained from the blue Agave. Other Agave varieties are used to produce regional beverages like mezcal and aguardiente. The blue Agave requires eight to twelve years to reach full maturity. This means that to create a Tequila Añejo, approximately 16 years are needed. Once the plant is harvested, it disappears forever, necessitating the planting of a new one, which will take another eight to twelve years to mature. Types of Tequila There are two fundamental categories of Tequila: Tequila and 100% Agave Tequila. To make Tequila, Agave plants are harvested, their sharp leaves are removed, and the core or piña is placed in ovens for cooking. Once cooked, the juice is extracted from the plant, fermented, and then distilled. Finally, it is bottled or sent for aging. The law governing how Tequila should be produced allows the producer to use 51% Agave sugars and up to 49% sugars from other sources for Tequila production. However, 100% Agave Tequila must contain only Agave plant juices. The reason for this is that the flavor of the Agave plant is so robust and unique that it needs to be either blended with other juices or aged to achieve a delicate taste. Each of these two basic categories can further be classified into Tequila Blanco, Joven, Reposado, or Añejo. Typically, Tequila Blanco, or 100% Agave Tequila, goes directly from distillation to the bottle. Tequila Joven contains burnt sugar and artificial colorant to mellow the taste of Tequila Blanco. Reposado, as per the law, must be aged in oak barrels for a minimum of two months to acquire a woody flavor. Furthermore, the law stipulates that Añejo must be aged in oak barrels for a minimum of one year. Protection of Tequila's Denomination of Origin (DOT) In 1974, the Mexican government issued a declaration to protect the Denomination of Origin of Tequila (DOT). This declaration affirmed that due to its geographical origin, reputation, and specific essential qualities, Tequila has been recognized as a geographical indication of Mexico. This declaration meant that Mexico would claim exclusive worldwide use of the word "Tequila." Only alcoholic beverages made from the blue Agave plant (specifically the Agave Tequilana Weber blue variety) grown within the officially designated area in Mexico and produced in accordance with the regulations of the Official Mexican Standard for Tequila could be labeled as "Tequila." As a member of the World Trade Organization (WTO), the Paris Convention for the Protection of Industrial Property, and other international treaties (such as NAFTA and the European Trade Agreement), Mexico has secured Tequila's production as an exclusive product of Mexico. "Tequila" belongs to Mexico and Mexico alone. The Mexican government is the current custodian of the name "Tequila." Anyone wishing to venture into Tequila production must obtain a permit or license from the Mexican government through the Mexican Institute of Industrial Property (IMPI). The Official Standard for Tequila The Official Standard for Tequila, also known as the Norma Oficial Mexicana (NOM), is the law that dictates how Tequila must be produced, packaged, and labeled. It is officially known as "NOM-006-SCFI-1994 Specifications-Tequila-Alcoholic Beverages." This law was enacted on August 13, 1997, to replace the previous regulations. The NOM establishes the official identity standards for Tequila, 100% Agave Tequila, and the four different types of Tequila: Blanco, Joven, Reposado, and Añejo. It sets forth the physical and chemical specifications for Tequila, as well as the characteristics of the Agave used in its production. It also includes regulations for its packaging and labeling. Every bottle of Tequila must bear a NOM number on its label. The NOM, representing the Norma Oficial Mexicana, is a number assigned by the Mexican government to each producer, identifying who actually produced that particular bottle of Tequila. If there is no NOM on the label, caution should be exercised, as it likely is not genuine Tequila. The Tequila Regulatory Council (CRT) The Tequila Regulatory Council (CRT) is the organization accredited by the Mexican government to inspect and certify that the production, packaging, and labeling of Tequila are conducted in accordance with the Official Standard for Tequila. Founded in 1994, the CRT was initiated by the Chamber of Tequila Producers as a private, non-profit organization tasked with verifying and certifying the Tequila production process. Its membership includes Tequila producers, Agave growers, bottlers, distributors, and representatives of the Mexican government. Structurally, the CRT is organized into five distinct branches: verification, certification, agricultural affairs, quality control, and administration. To ensure the integrity of Tequila and compliance with the Official Standard for Tequila, the CRT employs a team of trained professionals who conduct regular inspections at distilleries to verify every step of Tequila production.

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