The brand name “dassbach” should stay EXACTLY THE SAME.
We would like you to focus on designing the “Küchen” part of the company name – shape, color, position and proportion. It’s important to stage this word very concisely, so our customers can easily see which products we are selling. We can imagine a symbol, which stands either for our product or service orientation (kitchens).
The Add-on “Werksverkauf” which is attached to our logo right now, is not relevant for us anymore, we would like to abandon it.
"Dassbach Küchen“ (Küchen = kitchen) is a medium-sized company with eight branches totally, selling individual kitchens. It’s absolutely necessary to consult the customers inventively about their needs and ideas for the kitchen of their dreams. The employees doing this in our sales areas in the regions of Berlin-Brandenburg, Wuppertal, Solingen, Düsseldorf and Köln-Bonn, at Ruhr and Niederrhein, also in Speyer, Pfalz. On more than 10.000 square meters dassbach presents a huge overview of kitchen planning examples in many different styles.
Furthermore, “Dassbach Küchen” is a company with a 65-years-old tradition, not only in selling kitchens, but also a manufacturer. A Dassbach Küche is a brand. Each kitchen gets its own label after completion.
- Customer proportion: 60% women, 40% men – but women are the main decision makers
o Women around 30 years and older
o Middle income
Values, which should be transported by the new logo design:
Value - Message
Individuality - Every kitchen we make is as induvial as you are
Safety - We are your competent partner and we solve each problem together, so you get the kitchen of your dreams
Emotionality - The logo should address emotionally mostly women but not exclusively
Logo design preferences