Design my Brand: Senior Aupair – Lebensträume 45+ im Ausland

Reise & Hotel

The company enables German-speaking people (m/f/d) aged 45 and over to gain valuable life experience as senior au pairs abroad and to support families with childcare. I reach out to active, cosmopolitan adults as well as hospitable families who want to benefit from their experience and reliability. The logo and colors should radiate trust and warmth, as well as signal internationality. Please do not include the name as part of the logo. The logo should consist of the logo and the name directly next to it.

I uploaded the colorworld

I conducted a survey on the logos among the target groups and also among marketing experts. They liked the designs, but did not see any of them as ready to be used. The target group also includes people aged 45 and older, which is why the logo should be easily recognizable. Playful elements should therefore not be included. The logo should be very clean, and the font should also be very legible and easy to display digitally. The idea would be to use interlocking shapes and patterns that signal outlook and new beginnings, since the aupairs start a new chapter/fullfill their dreams, by living time abroad and helping raise children for a while. I still like the idea of the larger and smaller hands and the globe, but I would like to see designs that represent the theme in a more abstract way. I have also uploaded the existing color scheme. Please contact me if you have any further questions! Please notice, that "Aupair" is the more important part of the wording "Senior" should be minor, so smaller, or a less dominant color.

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