Authentic travel brand that stands out from all the clichés

Escape, Explore, Experience

Reise & Hotel

Brio Travel is a travel agency that customizes international trips. Brio comes from the Spanish/Italian word for "balance" and is promoting a healthy work-travel balance. Targeting adults (not families) 30-50 - both genders but probably leaning toward female who are active, ambitious, curious. They're active on social media, not enough time to plan international trips. It's people looking for more than DIY budget trips but not luxury trips. Some evocative words: authentic, inspiring, trustworthy, encouraging, brave, dependable, harmonious

*Instagram handle is @roam_wild_travel which uses a lighter filter for pictures so would like to have some continuity between brand colors and the vibe of the filter. *I like the fall seasonal brand color palettes but I understand that the filter might be more leaning towards summer seasonal color palettes *I do like the idea of a navy shade and a gold plus more neutral colors but am open to suggestions *Triangles represent balance and have thought about working that in but not a necessity - especially because I know the harder angles doesn't exactly go with the softer filter I am requesting to mimick. *Like the idea of Brio being in a thin script font *Would like a version with and without tagline *Open to an icon or no icon *No airplanes, no palm trees, no well-known monuments, and would prefer to avoid the cliche paper airplane, globe and sun. If possible to blend city and mountains or city and nature, I like that idea. **Sorry that was so many things, I am extremely open to ideas, I hope this helps as a starting point!

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