STARTER PACKAGE

Your brand identity is the visual hallmark of your company. Starting with your brand mission, we will design your identity to elevate your brand and inspire your customers. We will define with a moodboard the style needed for the type of corporate image. I will make a brand identity proposal and a packaging design.

::TIMELINE::
1- Art direction and concept (1 week)
2- Brand identity (1 week)
3- Packaging (1 week)
4- Delivery (1 week)

:::WORK PROCESS::
1- Art direction and concept
In a first phase we will work on the art direction and the design concept, we will establish the brand values, the target audience, the vision and the mission of the brand and we will analyze the competition and the appearance of the brand, for this I will send you a form with specific questions, with all this we will create a mood board to define the look & feel of the brand. We will also work on research to better delve into the details of the market and the company, the competition and the target audience

2- Brand identity
In this phase we will work on a corporate identity and a logo to define your brand material. This will include corporate colors and fonts and that will be aligned with the values of your brand, to convey the essence of your brand, to your target.

3- Packaging design
We will work on the design of the packaging. We present the designs in a 3d mockup so you can see what they will look like. So we will work the designs in the dieline with all the necessary information. In this phase you will have to provide me with a content (copy) as well as the dieline and a photograph of the product where the packaging.

4- Delivery
Finally I will send you all the final files of the logo (eps, jpg, png) and brandboard, also I will develop all the dieline of the packaging in print file pdf, ai (CMYK).

Moodboard
1 initial brand identity proposal
Negative and positive version
Up to 2 rounds of reviews
Definition of corporate colors
Selection of corporate typography
Packaging design
3d mockup

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