Our client has set himself a challenge to break a Land Speed Record in a jet powered car which is being custom designed. This is potentially going to be a high profile site and therefore needs to appeal to its target audience. Ideally the website should portray high speed, challenge, man & machine.
Refer http://jetblack.webz.co.nz for the logo and an image of the car. Although the brand name is Jetblack, the website does not necessarily have to incorporate too much black.
design a home page for this site which needs to incorporate an element of
Supporters Club – to be differentiated slightly from other menu
Some additional features for the
Forum and other interactive tools
such as possibly a flash game/competition/news
site will incorporate some 3D modeling.
Sites we like
Vodafone McLaren Mercedes - The Official
Reference sites for land speed type
Some of the brand perceptions include: high speed, challenge, national pride, New Zealand spirit, awe inspiring, bravery, danger, man & machine, spirit of adventure. These have been incorporated into the logo.
- The client is VERY impressed by the design of the Williams Formula One site mentioned above
- The site may potentially have hundreds of
pages (so expandable sub menus will need to be allowed for in the site
- Clean, professional
and dynamic look and feel.
- Simple but effective
colour scheme (professional)
- Depth in terms of
menu’s and headers
- Site must be
interesting and enjoyable to return to but in a serious way; Think Formula
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