Phirea is an early stage software "startup" that creates technology, builds software products on top and offers it as online services to solve problems of our clients.
Phirea is a fantasy name, created from Greek letter phi, and latin term "sectio aurea", the golden ratio (see http://en.wikipedia.org/wiki/Golden_ratio)
We will offer Software-as-a-Service (SaaS) solutions which are targeted to small companies (1-20 employees) and self-employed. The first product will be a business plan tool where people/founders can write there business plan (for free). The business plan tool gets expanded be a controlling part where founders can enter their actual business numbers to compare business plan data with actual business situations. In the future this will be expanded with more products which are helpfully for self-employed / founders / small companies. Beside of the business plan tool (which is for free), all products are charged on a monthly base fee (5-15€ / per tool / per month).
For our company, we need a clear and attractive modern web site. Our logo has already been created in a contest at 99designs (see http://99designs.com/logo-design/co…ogo-31084).
Small companies (1-20 employees), founders and self-employed.
Probably the people using Phirea services are not deeply PC/IT experienced.
The target user is using Phirea services because he wants to concentrate on his business and not on accounting / bookkeeping (which is need to keep the business running). We assist the user to only have to afford as less time as possible for those things are necessary to run a business but not THE "core" business. To this target group we want to sell smart efficiency.
Smaller part of the audience are potential employees, press, investors, people who look for individual (software) solutions and others (in that order). To this target group we want to sell attractiveness, expertise, perspectives and ambitions.
We need a completely new web site. The whole site will consist (at the beginning) of following pages:
- Products list with plan overview
- - Tutorials (maybe)
- - Team
- - Press Center
- - Jobs
We would like to get design for two pages: "Home" and a generic extendable grid based template for the other pages.
Home will contain a "what clients are saying" part, integration of social media (twitter/facebook and so on) and our blog (last 5 entries). This part of information can be placed above the footer of Home.
The content of the other pages will be provided by us.
Home contains a big Login or Sign up button, all other pages contain small modern login button/link in the top right corner.
The design should follow this criteria:
- simple and clean
- Web 2.0 style, but without excessive wet grounds, gradient buttons and other Alpha-Beta-stuff
- reputable, but fresh and smart
- light background (bright)
- normal readable standard fonts
- Illustrations and visualizations are welcome
- design should be grid based and fluid
We want to convey a message of "simple" and "fast" to our customers. It should be "inviting", "friendly" and "memorable".
Be creative and thank you in advance!
We need 2 designs:
1. Landing page / "Home"
2. Template for additional pages: Company, Team, Jobs etc
The colors of the attached logos are not final, please use other colors if you think it would look better.
If you want use the font work from the logos, please use it from "phirea other.jpg"
Please do not use UPPER LETTER in words in menu and so on. The menu should be without bar with backgrounds, just simple visible links.