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Take 2: Hotel/Hostel Requires Funky New Home Page

happy_jon brauchte ein neues Website Design und hat einen Wettbewerb auf 99designs gestartet.

Aus 26 Designs von 3 Designern wurde eine Gewinner gewählt.

26
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3
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1
Gewinner

Wie happy_jon das erste webdesign Abenteuer antrat

Firmenname

Kangaroo Inn

Überblick

We are new accomodation type due to open in Perth, Western Australia. We are a cross between a hotel, a guesthouse and a youth hostel/backpackers. We offer the cleanliness and comfort of a hotel, the homely and friendly service of a guesthouse with the social atmosphere of a youth hostel. Image of fun, social, youthful & sophisticated place to stay, yet we do not want to convey it as a party hostel. It is our intent to attract people who are at the more sophisticated end of the budget accommodation market (ie people who like to chill as opposed to getting drunk and wasted).

BRAND POSITIONING STATEMENT
To young independent travellers between 25 and 35, Kangaroo Inn is the
Australian budget accommodation of choice
OFFERING:
Safe, private and clean rooms, with great common facilities as well as friendly
helpful staff
WHICH IS GOOD BECAUSE:
It offers customers a comfortable place to stay and socialise offering a memorable
experience.

Erzählen Sie uns, wer Sie sind und wen Sie erreichen wollen?

WEBSITE OBJECTIVES

1. DRIVE NEW VISITORS
o How?
 Website developed with SEO in mind; eg minimal flash.
 Easy to navigate

2. DRIVE TRIAL
o How?
 Booking and Internet Payment Capability
 Provide details of the hotel, rooms, and locality
 Have snippets of reviews
 Links to third-party review sites

3. DRIVE REPEAT VISIT AND BOOKINGS:
o How?
 Blog
 Homepage specials

Clients will be a combination of overseas visitors (Asia, Europe, Americas) as well as local from regional Western Australia and Interstate travellers from Sydney, Melbourne etc.

Most of our visitors will be tourists and to a lesser extent students (short-mediumterm stay) and possibly budget business people. We will be mainly targeting the 25-35 age bracket, although there will also be younger and older visitors.

Since we are an accomodation hybrid we want to change people's exepctations when staying with us. We want to reinforce positive perceptions and change negative perceptions and our website needs to convey this.

For instance, positive perceptions of hostels are as follows:
inexpensive, well located, friendly, youthful, social.

Negative perceptions of hostels:
Uncomfortable, No privacy, Noisy, cramped

Anforderungen

PAGES
1. HomePage
2. SubPage Template

GENERAL REQUIREMENTS
a. All pages have link to booking page or mini-booking engine. (Example:http://www.hotelwalesnyc.com/ also home pg of http://www.chelseainn.com). Allocate space for developer to create.
b. Make site optimised for smaller screen sizes (14–12 inches)
c. Show logo on every page

HOME PAGE/LANDING
a. Flash picture slideshow of hotel, city and landscape pics
c. Instead of having links to the subpages (About Us etc) being across the
top of the homepagehave large icons or buttons in main body of the page
(Refer to http://www.wakeup.com.au on how their home page has uses this)
d. When cursor goes over these icons there should be a
visual/sound effect (WakeUp website )
e. See sitemap in tender document

GENERIC SUBPAGE TEMPLATE
a. Make template mainly suited for the Common Areas and Room Areas sections of website (see sitemap in tender doc)
b. Picture frame on top (not required to be flash or auto slideshow)
c. Space for Lots of Pictures
d. Limit Scrolling Rqd (WakeUp layout good http://www.wakeup.com.au/rooms-twin.html)
e. Every pg should have link to booking page or mini-booking engine. (eg: http://www.hotelwalesnyc.com/ http://www.chelseainn.com). Allocate space for developer
f. Refer to Tender Doc

TECH SPEC
- Adopbe photoshop psd or illustrator or png files of the design
- I will be aiming on using a php developer.

Individuelles Paket

487 $

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