LAB44 is a French Web agency specialized in Commercial websites and E-CRM solutions.
Our customer, Locafrais, is a French leader in the refrigerated rental market with a large refrigeration equipment offer. Their customers are large and middle sized retail stores, and activities such as butcher’s shop, caterers, ice-cream makers, dairy farmers etc.
The website is geared to the high retail stores in France such as Carrefour, Auchan, etc.
For now, this will not be an online rental website.
Will be an corporate website and needs to meet the following requests:
- communicate about company’s history;
- communicate about Locafrais professional delivery processes;
- communicate about Locafrais different refrigeration equipments: range of furniture and professional show equipments, products specifications.
Locafrais current website: http://www.locafrais.fr/
Websites the client likes:
See preferred inspiration #1 (attached as a file below)
http://www.petitforestier.fr/ (competitor - don't clone it, too small)
http://www.eurexpo.com/ (for the menu navigation effects)
Our customer Locafrais requires a simple, clean and professional corporate design that:
- is easy to navigate;
- identifies Locafrais as a french dynamic industry player with a european exposure that garantees his customer availiability, adaptability, efficiency, tracking system etc.
- follow the same blue based color scheme used in Locafrais’s brochure, but don’t limit your inspiration to this brochure. Keep in mind that the client sells refrigeration equipment keeping the products fresh. Don’t use dark, dull or unnatural colors. Be creative. The brochure is attached bellow.
- try using a gradient as a background using shades of blue and white. Think ice.
- use the existing logo of Locafrais;
- the home page should be centered in the browser window;
- the menu that should be available on all pages, making it easy to navigate the site;
- design a light, clean, well balanced, fast loading layout;
We don’t want :
- use of templates;
- black or dark backrounds;
- busy, cluttered pages;
- bad use of stock photos;
- a flash website.
Design only. No coding. No logo design.
Designs MUST be in layered Photoshop format only.
DELIVERABLES: Product page + Home page.
The pages should be almost the same with a few differences - see the attached wire frames.
The wire frames are for orientative purposes so you know what is needed on a certain page - feel free to move the elements around as needed - BE CREATIVE..
Please take care of the details and alignments.
Although it is perfectly fine and logical to with the Home page, given the similarities, we would prefer that you work on and submit the Product page as it is more complex.
Top menu structure:
Nos Meubles ( Our products)
Nos services (Our Services)
For the COMPLETE MENU STRUCTURE see the attached file: site-map.jpg