Current site is http://www.sanfranciscoford.com. Problem is that the site does not effectively capture leads or promote consumer action.
An example of the manufacturer's site is http://northerncaliforniaford.net. This site is much closer to concept.
What I want to build is a site template that can be used for all the dealership across the country. The site will need to capture the lead. And must tell the person to go to their email to complete the process. The site will need to be SEO friendly and will need to have an administration function so that each dealer can populate it with their area specific information.
I own an online marketing company and Ford is a current client. My focus is bringing large off line OEM manufacturs online. They lack a lot of expertise in proper design and online marketing including email, etc.
Site will be for promotion puposes, so we are only looking at one capture page including model dropdown, a privacy link, and a email template to further qualify the consumer.
Must be Ford
Must have a clear data capture area
Must have a final page directing the consumer to go to their email to complete the process.
The email template will ask 4-5 basic pre qualification questions such as how is your credit (drop down Good, Excellent, Poor), when do you intend to buy (immediate, couple of weeks, months, just looking), do you intend to place a down payment, buy vs.lease.
Must have an API or some way to populate a database with the consumer information.
Must have an area that promotes the latest specials. Like the manufacturers site has a place promoting the employee pricing discount.
- Item 1...Clutter
- No action
- coppy. I want a clean clean site.