Responsive website design for Profit Point

Technologie

Marketing site for a supply chain consulting company. The company has an existing "desktop" design, but we want to make it responsive to smartphone and tablet devices.

www.profitpt.com

_Project Details_ Company background: * Supply chain optimization consultants Company website: * http://www.profitpt.com Description of the project * Develop a mobile responsive set of templates for the company's current website (profitpt.com). Problems solved and capabilities : * Easier navigation on smart phones and tablets * Increase load speeds by limiting or resizing images * Improve conversion rate of site visitors to Contact form completion _Target Audience_ Main audience: * Corporate executives and business mangers; typically Fortune 1000 company employees Tech-savvyness: * Mid-range; users of iPhone, Android, iPad, etc. But not "power users" User access: * Users will access this version of the site on a variety of mobile and tablet devices; existing desktop design will remain in place, so new responsive design should fit within current design Geographic location: * Mostly U.S. with the remainder spread across Europe and Asia Specific actions I want users to take: * Learn about Products and Services * Complete Contact form _Website Goals and Objectives_ Website organizational goals: * Maintain current look and feel * Maintain current multi-level navigation structure (top navigation) * Utilize home page "gateway" (see horizontal nav/tabs in center of homepage) featuring Products and Services * Provide easy access to content * Make it easy to read and share blog/news articles * Clear call-to-action to complete contact form Main objective of the website: * Educate prospective clients and convert visitors to leads via Contact form _Design Requirements_ Color palette requirements/preferences: * minimalist white design with images to add color and creativity Logo: * Use current Important visual elements: * Navigation access and organization * Readability of text content * Contact form call-to-action button * Phone number display for direct dial-in from smart phones Technical requirement: * Fully responsive from desktop (existing design) to tablet devices and smart phone displays Responsive layouts/designs to emulate (adjust browser screen sizes to see responses): * http://www.time.com (see drop down nag and search) * http://forefathersgroup.com (see call-to-action upper right corner) * http://thenextweb.com (see deep nav, primary/short nav and short) * http://thisisthebrigade.com (see nav element upper right) * Photos and images: * Use current masthead photos and product/service icons _Content Requirements_ Design should accommodate all current content * Homepage gateway layout * Product/service gateway (e.g., http://www.profitpt.com/services/) * Product/service detail page (e.g., http://www.profitpt.com/services/supply-chain-network-design/) * Videos (http://www.profitpt.com/about-us/#video) Current sitemap: * http://www.profitpt.com/sitemap.xml Types of content: * Should all be HTML compatible - video, audio, photo, pdf, powerpoint _Functional Requirements_ Accommodate existing functionality: * Homepage gateway * Service and Product gateway with icons * Service and Product detail pages * Multi-level navigation * Collapsed/hidden in a mobile-friendly layout * Highlighting top level nav and contact form

There are five basic page templates. NOTE: the winning designer will show how these 5 templates would be adapted to tablet and smartphone screen sizes... * Homepage gateway http://www.profitpt.com * Product/service gateway http://www.profitpt.com/services/ * General content (e.g., product/service detail, contact page) http://www.profitpt.com/services/supply-chain-network-design/network-design-planning/ http://www.profitpt.com/contact/ * Team/clients page (images) http://www.profitpt.com/about-us/supply-chain-consultants/ http://www.profitpt.com/about-us/clients/ * Blog http://www.profitpt.com/global-supply-chain/supply-chain-smooth-sailing/ http://www.profitpt.com/news/optimization/

Clutter and unnecessary design elements

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