As above, we need a sharp new design, which conveys the information to visitors in a way that makes them understand an want to buy!
This product is quite unique, and non-intuitive - so we have to explain the reasons why it is tremendously better than our competition - which is kevlar reinforced jeans.
One feature we would like to implement, or try, is to give visitors the chance to Quick Order (on the first screen view) giving a summary and order (like Amazon)) without scrolling through a long page.
There's quite a lot of detail to absorb, so a simple graphic layout is preferrable to a big fussy one.
We are quite open to changing the sales letter approach to a more impersonal description so we welcome all approaches!.
We will also have a male video demo available shortly, but I'm not sure whether this should feature at the top or lower down the page.
Images: you can use any images from http://www.Bohn-armor-Pants or http://www.ActionStation.com for your visuals.
Any other questions, please ask!