The Refinery - http://www.refineryleadership.com/
The Refinery is a company that helps in training business leaders to reach their full potential. We deal with decison makers from a variety of backgrounds all of which seek to improve thier leadership abilities. The website can serve as a great resource for helping these leaders further their skills.
We want our site to be both easy to navigate as well as incredibly informative for the users who visit. It is important to have a professional look as well as the ability to have the user leave our website with a positive impression of what we do.
Finally, we want the site to be engaging enough to attract users to register for a white paper, contact us directly or subscribe to our newsletter.
Our target audience is individuals 35 and over who are predominantly executives or managers at their respective companies. They feel comfortable searching through websites but they want the information to be easily accessible and clearly displayed.
Things such as large navigation buttons and headings are appreciated by our target audience.
Please use the wireframe given below to create both a home page and a secondary page:
The web design should follow the 960 grid layout system as well (http://www.960.gs)
The logo will be staying the same which can be viewed in the attached files.
Reference Sites :
http://www.refineryleadership.com/ - Can be used as reference but we do not want to keep the green in the new site.
http://www.rim.com - Really like the overall simplicity of this site and its easy navigation
http://www.dell.com - Same reasons as the RIM site