The site is a sports handicapping site, one of the most popular in the field. The main goal of the website is to make sales from our predictions on games. The secondary goal is to build our email list up with the free picks image at the top left of the page. The other goal is to have the public click on the banner ads.
Sports fans, 95% male, ages 18-55.
We are going to base the project design off the above url. A few months back I ran a contest on 99 designs and settled on this template here http://www.madduxsports.com/new-design.jpg
After going through the coding process and getting the new template uploaded online I felt that the center content text was too hard to read because of the dark backround. People being able to read the content is a vital part to the website so with that being said, the most important thing this time around is having the center content be easily visible, preferably on a white or very light colored backround.
I like the 3 column approach as that gives me a column for ads, content, and navagation. I dont want footer links for navagation.
I am open to tweaking what I currently have to make it look sharper, or if you have a new vision that you think visitors will love following the 3 column layout feel free to wow me! I want a clean design that has a high tech look. I think we can accomplish this using some grey or silver along with a main stand out color.