BargainJack.com is a shopping site catering to guys who likegadgets, power tools, sports, video games, and beer. The demographic of this siteis primarily male, ages 18 - 35. The site caters to this demographic with manlyhumor and a strong social community, with the host of the site, Jack,delivering deals on the various products that guys like. Jack is witty,informed, sarcastic, and funny. He's a man's man. The site should have a similar vibe.
Colors: colors need to include the logo color but we’d liketo see other complimentary colors so that it’s not just monochromatic. Big deal to us: clickable links should alllook “clickable” …so please give them all a color that is never used fornon-clickable text.
Our new logo, created on 99designs by Mogeek, is here: http://99designs.com/contests/11766…ies/837353
Fonts used in the logo were collegia.ttf andmyriadPro-Regular.otf.
Here are links to the wireframes:
Everyday, “Jack” blogs about the top deal of the day on thehome page. As we showed in the wireframe,we think it would be cool if this blog entry appeared in a conversation ballooncoming from our “Jack” avatar. Go to http://www.bargainjack.com for a larger image ofJack. So, we’re open to keeping thissame Jack illustration around, but want to downplay him more than on thecurrent site. His clothing and clothingcolors can change if you’d like. If youthink that he just doesn’t fit with the new look and feel…we’re open to that,too.
Once we like your overall design for the home page, we’llask you to create the product page. Andthen, we’ll ask for pop-ups and hover states of buttons.