No Nonsense Marketing Website

Fluide

Fluide, Inc. is a web development consultancy specializing in web application development. The owner and primary consultant, Damien Filiatrault (me), is located primarily in San Francisco, California. We are more technically focused than most web developers (more coders than designers). We enjoy solving tricky technical problems quickly and affordably for clients. We primarily build complicated websites (applications), but will also do simpler websites and other work if we have the skills. We are successful because we offer the quality of an agency in San Francisco at less than half the cost of most other agencies. Our developers are mostly in their twenties and pride themselves on keeping up with the latest technologies. We are a young company (just formed this year) but we are doing very well. This is our first official website. The employees have strong technical backgrounds. Damien Filiatrault (me) led the PHP team of 15 developers at a major San Francisco agency, SolutionSet.

We offer the following services:

Consulting and Strategy
Software Development
Quality Assurance
Technical Staff Augmentation

We would like to offer the following services (but don't yet):
Web design
iPhone development

Our target audience is:
1) Marketing Director who needs a new or improved website or web application
2) A Technical Development Director at an agency who needs talented, reliable, affordable developers to augment his team to deliver projects

Our clients currently are:
-Advertising and Marketing Agencies
-Tech Startups
-Small Companies

We would like our clients also to be:
-Larger companies and agencies

The website should portray Fluide as:
-Competent
-Capable
-Efficient
-Smart
-No-nonsense
-Experienced
-Educated in relevant technologies

The main goal of the site is to convince potential and existing clients that they should work with us because they will be getting the best value (results for the price)

The deliverables for this contest are as follows (in well-organized PSDs):

1) Homepage
-Hero area with image/illustration
-This page needs the most creative inspiration

2) Secondary Page
-Will be used for miscellaneous content on the site (about, contact, sitemap, etc)
-Should be versatile
-Should have a left (or possibly right) column that can be used for navigation or other contextual info
-I would like to see treatments for h1, h2, h3, and list elements so that I have a system I can work with (a style guide)

3) Portfolio Page (collection of projects)
-A visual grouping of projects with screenshots

4) Project Detail Page (a single project)
-A project will include:
-Multiple Screenshots (in carousel)
-Description

Technical Requirements:
-I do NOT expect you to deliver code (HTML, CSS, and Javascript. But your design should be able to be implemented using HTML, CSS and Javascript (leaving hero areas that can be Flash elements later is OK)
-Fixed-width (fluid layout not needed)

Style Guidelines:
-clean
-simple
-clear
-no nonsense
-precise

Sites I like and Why:

1) http://www.solutionset.com
-simple, clean, a little different
-hero area that can be a static image or flash (when I get around to making the flash)

2) http://www.gensler.com
-Clean design that although this site was designed years ago, it still looks good
-NOTE: I don't want a flash site, I just like the design