Nice Pad is a real estate agency based in London, offering residential property services to young working professionals, primarily in the business districts of London.
What We Want
We are not happy with the current re-design(http://tinyurl.com/czvzlu ) we originally outsourced to a design company, sowe are hoping to find a graphic designer here that can make the web site workfor us, and most importantly, our primary target users; young working professionalsbased in London.
Our Vague Ideas
Space where we can add text: a strongwelcome message (minimum 300 words) for SEO purposes.
An area to add USP’s (unique sellingpoints) such as unparalleled service and unparalleled knowledge - Maybe withsome great supporting custom made icons?
Strong visuals relating to our industry
An area where we can add “featuredproperties”
Newsletter sign up box
Prominent position for contact informationsuch as email/telephone
Design must be very easy to navigate with acontemporary feel.
We like the colour scheme on the currentre-design, but are also open to ideas for improvements!
Here are a few designs we like:
http://www.central-london-apartments.com –We like the clean design and the the way they added lot’s of text in anuncluttered way. The Londonskyline in the header is also cool.
http://www.studiopress.com/demo/agent/ -Beautiful design, but feels too much like a premium wordpress theme.
We will need the full PSD’s for all designelements so that our developers can code the design into our CMS. We also needthe winning designer to tweak the home page design so that we have 2 additionalpage templates; one for property listings and one for the blog.
We don’t want to limit your own imaginationand design flair, so please use the guidelines here as a rough guide. We arevery open to new ideas and will give feedback on a daily basis with ourlikes/dislikes on each design elements you come up with.
What we like about the current design:
- Wethink the colour combinations work well- Wewant to keep the existing logo (the .png can be found here)- Theuncluttered, contemporary feel- Strongvisuals relating to our market (images of houses/apartments)- To use the same logo: http://tinyurl.com/cz7qt6We need 3 page templates: Home Page, areaproperty listings page and a template for a blog.
What we don’t like about the current design:
- The lack of space to add text (for SEOpurposes)- The navigation structure could be improved