We would like the design of the logo and website assets to convey inclusiveness and fun, while remaining professional, polished and oriented towards our customers (i.e. primarily fitness providers). We want to convey the brand as one that helps EVERY fitness consumer, not just muscle-bound people. Above all, the design should convey that we're all about improving health and wellness, and providing a great user experience. We're open to real-world designs as well as illustrated/animated designs.
We're currently using the following color palette and would prefer to incorporate these colors or close variants:
/** Lead Color: Midnight Blue: #11203D **/
/** Sky Blue: #81EFF0 **/
/** Magenta: #990066 **/
/** Dark Grey: #0B0906 **/
/** Brownish Grey/Tan: #69594B **/
/** Pumpkin Orange: #D88912 **/
also open to light green and love harabara font for navigation and image assets.
Keywords that capture the brand: fun, engaging, accessible, inclusive, convenient, affordable, smart, health, wellness, fitness, spark, boost
On the site, we plan to feature the solution, our team, advisors, a blog, press page, and lead generation form primarily. The design should not overpower the navigation.