I'm a co-founder, of a young web hosting and design company. I'm selling multiple sites a day, with design work in almost everyone. I'm drilling into a 25k deep lead list and will no doubt have many many more design projects. This is our first 99D project, and we have high hopes for this process.
The client here is a friend who has let us use 99D for a proof of concept for his company's web site. Please make us proud.
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He has a mid sized irrigation(lawn sprinkler) company and is looking for a brochure-ware site to present his work to prospective clients. The site should be green, as his business is making lawns look healthy and green. The site shouldn't be too "cartoony", it should have a professional look. The customers are business and residential, so you can incorporate both a commercial and homey feel to the design.
As said earlier please try to use green (Hunter Green). A simple and professional looking site, but not too elegant as we don't want to seem unapproachable or expensive.
Please make a clean, nice, simple navigation. The end user should be no more than 2-3 clicks from all the content.