tiw8 hat ein neues Design im Rahmen eines Design-Wettbewerbs in der Kategorie Webseiten-Design erhalten:
We need an innovative website for crypto investors
Sehen Sie sich den Wettbewerb von tiw8 in der Kategorie Webseiten-Design an…
Apollo Capital is a firm that invests in crypto assets on behalf of sophisticated investors. Apollo Capital operates two funds. We encourage investors to invest in these funds. If the funds perform well, the value of the investments go up and our investors do well. Our target audience is: High net worth individuals - Wealthy individuals interested in managing their own investments Family Offices - Dedicated companies set up to manage family wealth Institutions - Other funds, Super Funds, corporations (stretch market) Our target audience involves both investors coming to us and us approaching investors (who might then look at the website). A big challenge is overcoming the negative perception of crypto assets. Although the adoption of crypto assets is increasing and investors are embracing crypto more than ever, there are still many critics. A great website will go a long way to portraying ourselves as the most professional, successful and sophisticated crypto fund in Australia and internationally. We are: Professional Trustworthy Knowledgeable Pioneering Transparent Global
**Update - we have seen some good designs so far. The common theme among declined designs is they are trying to do too much, with too many elements. We are looking for a simple, clean, professional website. Let's keep it simple, smooth, classy. Please review other sites below and please review the documents/materials that we use in our existing marketing documents. Designers can draw inspiration from the following: - Our logo branding guide. We like this and will keep this logo. - Main color theme Dark blue: R21 G37 B71 and Light blue: R89 G193 B226. We are interested in seeing variations on the colours in the website. - our monthly and pitch deck (attached below) - our hero image - we like the hero image, but it is not required. We are keen to see a mix of designs, with some using the hero image and others not using the image. Designers may like to use the hero image as inspiration to create an abstract version of it with shapes and colour. - We would like the site to be interactive. We encourage a little animation to make the site feel alive and impressive, rather than a static boring site. Crypto assets are at the cutting edge of technology, our brand needs to be aligned, so we don’t want a 1995s website.
Beschreibung der Seitentypen
We think there are two options to the pages to the site. Option 1 is a longer landing page with links to the relevant page and removing the navigation (that is, the navigation will be evident from the home page) Option 2 is a shorter landing page, but with navigation to the other pages. We are keen to see a mix from designers, to see what works best. The key contents of the site include: Above the fold landing - visually impressive Media - probably on the landing page under the landing image. Include the logos of the following publications: The Australian, Bloomberg, The Australian Financial Review, Stockhead About The Funds - this is our second most visited page. We need a separate page for the funds. We have two funds. The current approach for the funds slide works reasonably well, different snapshots from the pitch deck. We’re also open to other ideas. We have two funds - as on the current site, we want lots of information for the Apollo Capital Fund, but only an introduction to the second fund (can use the same copy for the Opportunities Fund) On the landing page - please include both funds. A Team of Professionals - this is the third most visited page on the site, so it’s very important - we might only have say 3 key people in this section in the homepage, then link to the broader team on a separate page. Insights - maybe a few links to the latest Insights Articles and then link to a page with all the insights. Investment Thesis - currently this is a separate link. It might make more sense to simply include this as a section in the landing page. Contact Us - this should be the call to action. We could have the Contact Us at the bottom of the home page or a separate page. Stay Tuned for Updates - an invitation to subscribe to our weekly newsletter. This could be combined with the Contact Us form. We also like the box on every separate page, to encourage people to subscribe to our newsletter. To summarise, we would like at least a separate page for the landing page, the Funds, Insights & Resources. We will leave it up to the designer to decide if we have a separate page for Team and Contact Us, or whether this is incorporated into the landing page. The Funds Page - this should largely copy the existing Funds page, but with an improved design. Insights - a dedicated page to what is effectively our blog page. The design should be improved. We do want to keep the ability to Search, filter by Categories and filter by Author Resources - this is probably the page we are most happy with. We like the embedded YouTube videos. We are looking to distinguish between the 3 sections of the Resources section - Beginner, Intermediate and Advanced.
Was vermieden werden soll
Reverse print (white text on a dark background) No grey font for text If using stock images, please do not use heavy filters unless very tastefully done.
We're really looking forward to seeing some innovative designs.
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