Improve Customer Experience - Leading UK Travel Insurer

http://www.flexicover.co.uk

Flexicover.co.uk is a division of Citybond Holdings Plc, which has been trading for 26 years. As one of the UK's leading direct sell travel insurance providers, we take great pride in our service and reputation.

Unlike other insurers we cover all ages and pre-existing conditions. We are confident that if we can get our prices and cover in front of a prospective customer they will not find a better product and service.

Products include:

- annual travel insurance
- single trip (AKA holiday insurance)
- backpacker
- travel insurance for over 65s
- travel insurance for pre-existing conditions

http://www.flexicover.co.uk/About_us.aspx

- UK consumers
- Travel insurance
- Female bias
- Price sensitive
- Risk adverse

MAIN OBJECTIVE

The current live site has a "customer path" from 'quote to purchase' of site is 5 pages. We aim to reduce this to 2 pages (as shown in the attached files).

Improving the layout and visuals where possible (logo can be tweaked but not changed). UK regulatory requirements mean that the content and it's wording cannot be altered.

There is also a short powerpoint which describes some of the functionality that we will be building, if possible, please incorporate this into your design improvements.

KEY CONSIDERATIONS

Your design will need to strike a balance between 'value', 'quality' and 'reliability'. A design that looks 'too cheap' maybe perceived as unreliable (either in paying-out on a claim or in securing payment details online). An over-designed site maybe perceived as too expensive (even before the price and cover is considered).

Clear action points for visitors is very important. Travel insurance in the UK is highly competitive and is not a product that consumers find interesting. This means that consumers want to quickly find a product and make a purchase.