Home Page Re-Design Using Existing Some Existing Elements

exposuremanager.com

ExposureManager is an online service allowing professional photographers to display and sell their images online (also known as 'online proofing'). We set ourselves apart in that we have significantly more business tools than our competitors such as

Online proofing (image display + sales)
Pro lab fulfillment (photo printing)
Discount promotions (volume discounts, coupons, free shipping)
Keeping track of customer favorites
Vouchers (certificates photographers can use for offline sales)
Being able to see a customer's favorites and cart
Automated e-mail campaigns (such purchase reminders)
Photo packages

We are moving from the "teamwork" theme to featuring our "business tools" as our top selling point.

We are targeting professional photographers seeking not only a place to display and sell their images online but a true 'businessman' photographer who is seeking more from their service than simply "how pretty can you make me look". However, it is important to note that a large portion of our business is female. This photographer is looking to establish or improve a business using classic business tools that are built into their system. These tools save them time by not having to do it elsewhere/separately and make them money.

We'd like the home page to appeal to business people. I don't want it to be so 'overly business-y' that it scares off the less savvy searcher however it needs to be interesting.

The main headline is:
Business tools for photographers that work

The main intro text is:
Let our proven business tools convert visitors into your customers. Find out how we'll improve your business - guaranteed!

Alternative intro text:
Make online proofing easy for your clients. Find out how our tools will maximize revenue from each client and improve your business - guaranteed!

Other requirements in Page Details.
Please do not use existing image of bicyclist.

1

Use existing background/logo/tabs (those are all set). Referring to the existing home page image, we'd like everything changed from the image (just below the tabs) down to where the Facebook logo appears (that area can stay, including the Live Chat area - OK to change it however they must be included).

Require:
1(A) Large custom graphic capturing the 'feel' of the business tools (our specific tools are listed in "Tell us About Yourself") yet perhaps still somehow creative enough to incorporate photography (but not necessary)
OR
1(B) "rotating" flash graphics/images that feature the various tools listed.

2. We'd like to somehow "connect with" the different types of photographers that will visit the site so that they can tell they have a 'home' here: Wedding and Portrait Photographers, Sports and Event Photographers and there needs to be a "learn more" type button(s) that we can utilize to direct the visitor to the next sub-landing page that is specific to their work.

3. would like a 'sign up now' button that can be carried throughout the site.

4. must have log-in for existing customers

5. must have the Facebook and LiveChat areas (can be modified)

We'd like it to be clean but not boring :)

http://www.exposuremanager.com and the sample file(s) attached.
We changed directions after the design moving away from the "teamwork" theme. We'd like to keep the black/dark background.