++ HOME PAGE DESIGN for SUCCESSFUL ONLINE SHOP ++

CookFatFree.co.nz

We have already been very successful with 99designs, working with designers to create an outstanding e-commerce design. With this we have integrated a powerful shopping engine to create an very impressive online shop. See for yourself http://babyonline.warpfusion.co.nz (still WIP).

Here we are again to do the same. We have a lot of value and experience to add during this design process, so feel free to ask us anything.

More about our client: Cook Fat Free

Currently Providers of Non-Stick Cooking Liners and now expanding into greater markets.

The liners are a versatile reusable non-stick liner for hot plate of your barbecue, baking trays, fry pans plus more.

No need to use any fats and oils when cooking, substantially reducing your calorie intake.

Anyone who cooks indoors or outdoors.

A strong amount of marketing traffic for the website is generated through TV, Home Shows and Expos.

We require a sales focused homepage design that has a clean, uncluttered, attractive and professional style.

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No coding is necessary, just a layered PSD, with all layers clearly named. Also include fonts used and any stock photos.

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LAYOUT and DESIGN STRUCTURE
The design needs to fit in well with typical ecommerce websites. Design for 1024 screen resolutions. A smart background design that bleeds out to the full width on larger resolutions would be a bonus. Have a look at

http://www.pulsedirect.co.nz/produc…me=Massage as a good example of this. This is just an idea, you may have some of your own tricks to deal with this.

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DESIGN FEATURES REQUIRED
- Well define areas with good headings, panels, icons etc,
- Top Page Banner with logo,
- Top Right Cart Summary / Cart Nav,
- Left Hand Nav with categories,
- Punchy Top Nav for Key information,
- Basic text bottom nav for less important things,
- and then of course a main content area with white background,
- Section for animated slide show presenting products / promotions,
- News Letter, Tell A friend buttons,
- Sections for listing Specials and Featured Products,
- Shopping Buttons i.e "More Info", "Add to Cart","Checkout".

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ORIGINAL WEBSITE
http://www.cookfatfree.com
Please steer clear of anything here! This is very old. Just use as reference and ideas for it's content. We are also getting a new logo done later, so don't worry about basing anything too much around it. Feel free to start from scratch and do what looks best. Your free to play with logo if it helps to compliment your design. We also realize the product images are very poor and are busy sourcing some better quality images soon as possible. For now please do the best you can with whats on the website.

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EXAMPLE WEBSITES WE LIKE
http://www.kitchenwaredirect.com.au
Pros: Clean & simple, nice fresh colours & style, nice with large intro image, good functional layout throughout when using to shop.
Cons: Deal of the week section/video area take up too much room. Needs to be balanced with Category Nav, Featured Prouducts etc. The web page and outer bg are both white blending into each other. Prefer the page to be more well define and mainly only the content section be white drawing your attention and focus here.

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Just a touch of this website would be great:
https://www.asseenontv.com/prod-pag…id=KITCHEN
Pros: Very sales focused, punchy, attention grabber, good design features to present the product. Prominent top nav.
Cons. Designed for only 1 product - no category nav, not a good layout for a dynamic website displaying lots of products.

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http://babyonline.warpfusion.co.nz
This website uses the ecommerce engine we will be using. Please DONT use this for ideas on the OVERALL DESIGN STYLE! Its just to help demostrate the ecommerce features we will be using, and how they were integrared into this design.

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Feel free to put forward any design ideas you professionally think is a good choice for this online business. The website's main objective it to do a good job attracting customers and selling it's products online.

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Feel free to ask as many questions as you like and work with me to help you do the best job.

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ALL THE BEST, we look forward to working with you!

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We'll be using the following rating system (borrowed from delynnberry competition "thanks"):

1 star - Wrong direction, start over
2 star - Some elements we like, but it's still a miss
3 star - Interesting concept that needs further refinement. You're getting close but need revisions or a different angle to your design
4 star - A great design. Probably only needs a tweak of color or shading.
5 star - You've made the Final Cut.