1) Clean, Clear, Crisp, Professional - Web 2.0 style, not messy or scattered
2) The website should be compatible with the vast majority of browser types and resolutions including Mac computers - not sure but 940px width?
3) There are two main focuses of the page. The various products we sell which should be categorized under Furnaces, Boilers, Hot Water Heating - were open but possibly small photos of our top 3-4 major brands in each category. Furnaces: Pics of a few different furnaces. Boilers: Pics of a different boiler Hot Water: Pics of a few different models. It's important that people don't think that these are not the only brands we deal in - were just highlighting a few - needs creativity
4) The other main focus of the page is us - a picture of the owners office staff, field staff - (please leave a placeholder area so our coder can add the pictures later). People will buy from us if they feel comfortable who they are dealing with - needs creativity
5) The page should have a feel that we are price conscious - we do provide good prices/ good value without specifying price.