The concept is 'Clothing for the comfort class'. I tried to create the current interface with a very cool, sleek, simple yet effective approach. This product is a high-end clothing which will use the internet as it's initial entry point to being a high end brand. The clothing is not based on fashion but comfort. I very much like guild and tried to create it similarly. I want it to have a young (30 year olds are target market), cool yet ultra modern and high end feel to it, trying to keep the colors minimalistic. A site I originally referenced was DNA11.com but I feel that the current design I have achieved is just too dark and mundane.
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High-end luxury brand consumers, aged between 25 to 40. This is a brand of innerwear so it's for primarily for business men.
This is the primary way I will be marketing, essentially I want an interface with a very nice background to it. as I had already gotten someone to create the above it would be good if it could use many of the existing elements and navigation just changing the aesthetics of graphic elements. Please note that this is an ecommerce website. I can move a few elements here and there but the biggest concern is that I want to display the 'black' tshirts as I feel that these are the best styles we have. If you can develop a concept based around the current interface (MUCH BETTER, as it will save me further development costs).
I am trying to make everything look completely elite and high end, emphasizing the simplicity of the design. Also, because I already find this very pricey, if you could include your proposal of a logo, it would be a great help, feel free to help with marketing taglines too.
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Currently I would like to have the home page designed, it should also be done in such a way that all the other pages will maintain the same elements just changing the content (maintain background, top nav, bottom nav, footer nav)