Fun & Interesting Fishing Related Website Design Needed

Fishinggearnews.com

Fishinggearnews.com is a news and shopping website devoted to both the casual and serious fisherman alike. The site is primarily focused on conveying news and reviews regarding the latest fishing equipment, lures, boats, etc. The site will also convey general fishing news for both fresh and saltwater fishermen. We are seeking a VERY professional NEWS SITE look, with informative articles, and peripheral sections that link to resources such as an instructional center, fishing guides, equipment and lures.

Our target audience is 60% male most of whom are over the age of 35 years old. A typical visitor is interested in reading about the latest fishing equipment, what other fishermen are saying based on their use and reviews, and a place to pick up new fishing techniques so they can take their fishing skills to a new level.

We need a .psd file only. No coding necessary.

Header

Logo – something that stands out and reflects the site.
--Text: "Fishing Gear News: “Sharing Knowledge, News and Reviews"
--Ad box – 728x90

Top Navigation Bar: [Home] [News & Events] [Lure Reviews] [Gear & Boat Reviews] [Game Fish & Tactics] [Knots & Rigs] [Guide Reports] [Resources]

Right Sidebar:
- 300x250 ad block (above the fold)
--Most Popular Lures – single box that rotates lures with arrows back and forth and a buy button.
--Recent News
-- Recent Reviews
--Event Alerts

Footer
-- Bottom Nav: About | Archives | Forum | Store | Sitemap | Privacy Policy|
|Contact| Terms of Use|
The Footer is likely to have news xml feeds, product categories, and other info, so please make the footer a bit taller to accommodate this type use.