We are a young business that designs, manufactures and delivers men's neckties and cufflinks for companies, sporting teams and large institutions.
Eg You are a bank and need a new tie for your bank tellers . We design that tie for you.
We have another arm of our business that is outgoing, young and a little bit out there with a cool factor BUT we are aiming to differentiate from this for this website "Australia Ties"
EG for this website we we do not want to be futuristic or funky, but we would like to appeal to conservative corporate people (and older markets such as golf clubs etc etc)
Having said that we still want the website to look good!
Picture this, you are a 40+ year old Marketing Manager needing some new uniforms for your multinational company. You want to enlist a company to design something for you that will look smart, sharp, not too out there and make you look good. What sort of company would you choose ? that is the type of company logo we want to have...
We're targeting marketing departments, the corporate sector and conservative older people who are wary of not being too outrageous.
We do not want to look 'futuristic' or tacky in such a way that prospective conservative customers will shy away...
At the same time we want to look large, professional and corporate
Websites we like:
(great icons, colourful and vibrant good layout and very simple)
(dynamic, interesting, a little bit messy, but overall interesting to look at and interact with)
(one of our competitors, so we do not want to copy them, but they are innovative)
Our temporary site is viewable at http://www.australianties.com.au
although we do not want it to look anything like this!
Our website should:
- Look professional, to appeal to large corporations and older conservative types.
- Be Original and not tacky. Eg not too much flash or movement but great large crisp areas for images
- Incorporate usage of lots of nice icons to appear professional and corporate
- be a clean white website, using yellow and blue, as per our attached logo. We also like the idea of using a white background and having a very clean overall feel, our logo watermarked in the background of some pages
All in all we only need less than a dozen pages designed(all with a central drop down menu), these are:
products pages (ties, cufflinks, scarves, polo shirts etc)
contact us page
about us page etc
once the general theme/style template is designed it can easily be adapted to all the other pages.
Our Site should be Clean, Professional, Simple and Attractive
** Additionally **
Please also include what links look like when hovered, etc. and in photoshop psd format