The design for FurnaceCompare's homepage is challenging for two reasons:
1. The homepage has 165 links on it. Some people think that's too many -- but it's part of the spec for this project.
2. There are some built-in constraints for this project:
a. The basic layout of the site needs to be header, left toolbar and footer.
b. The logo / basic colors for the site have already been defined -- and are attached to the project description.
c. Pixel size should be: 1024 x 768
The homepage should express that the company is trustworthy, professional and well-informed.
Despite what you might guess from the domain name "FurnaceCompare.com", we also cover other types of heating and cooling equipment (furnaces, boilers, heat pumps, central air conditioners, water heaters, space heaters, etc).
a. I like white space and simplicity
b. I don't tend to like curved edges on boxes -- they require lots of images (or more HTML chops than I have).