Create a Fantastic Personal Brand Identity for a Leading Female Travel Blog

Reise und Hotel

This is a travel and lifestyle blog that is run by Kristin Addis - a personal brand. It reaches educated women who love outdoors and adventure travel. Right now the site is too dark and doesn't communicate a fun and sunny personality. The main aim is to promote Kristin as the personal brand much more, and to give a lighthearted and happy feeling to the viewer. Also needs to be more visually appealing and fun to look at.

www.bemytravelmuse.com

A main focus of the site is photography - should be more prominent. Needs to be easier to navigate. Would like to make #23a1e0 the main color. Want to remove all the black on there currently and make the background white. Want to feature photography more and have more 'fun' icons to encourage clicking around and staying longer. The biggest thing to push is Kristin (me) as the personal brand.

Homepage: Clean logo, a nice photo and introduction to who I am and what the site is about, a big featured image slider to feature the photography, more visual icons to encourage clicking and joining social media fan pages, easier to navigate, in order to encourage readers to stay and read more on the site.

Please don't make it a dark site. Light and airy! When I think about the site, I want to feel warmth, like it's summer time. It also needs to read like a travel blog rather than a static media page. This website has over 200 pages and the whole point of the home page is to make people want to stay and read!

Current logo is Scriptina font and a blue bird. Can build on this or change it completely. I'm open.

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