The French Trove
We are launching a new company and website focused on the following niche: SEDUCTIVELY French Fashion, accessories and Home Decor for Women. We will represent products that are MORE interesting than Victoria's Secret however LESS revealing than Playboy (somewhere in the middle, pushing the envelope without crossing any inappropriate lines so we do not offend people). Think very seductive lingerie (although there will be fashion, accessories and home decor - more than just lingerie).
We want to connect with women's emotions. Women who are very secure in their fashion & home decor style, as well as their sense of sexuality. We also want to emotionally appeal to women who are searching for a style to BETTER ENHANCE their current lifestyle, and to better identify with their sexuality (enhance is a perfect adjective as it compliments anything and everyone)
We are targeting women between 30 - 50, who are either confident with themselves, their fashion style and sexuality, or we want to emotionally connect with women who are "looking for more from life" and would like to enhance their current style and further define their sexuality.
Through a seductive yet soft, warm, inviting and elegant homescreen design, we want to immediately capture women's attention, and captivate them so they come in to the site to see what the site is about.
The butterfly in our logo represents maturity, change, feminine beauty and a confidence in ones sexuality.
Many French marketing ads and websites very effectively capture the look and feel we want to achieve. We want to model after their artistic and seductive advertising (NOT the typical US style that we find so blah and boring! NO OFFENSE MEANT TO ANYONE!) :-)
Please be artistically creative. The first emotions we want to feel when we see the site are "seductive, warm & inviting, simply elegant and a feminine beauty" the resonate with women. We have attached our logo, which we absolutely love. We may further enhance a tagline for below the logo, or we may keep it simple and as-is. This is more open to recommendations from the designer.
We envision below the logo a very faint, black and white photo of a model who is sitting or standing naked (please use stock photography that we may substitue in the future), with a shy pose yet also very, very seductive (not inappropriately reveallng anything). Again, this black and white backdrop will be very faint and inperceptible so people will first look at the simple beauty of our logo, and then notice the faint black and white photo of a beautiful woman. Again though we are OPEN to the artistic interpretation of the designer.
We will have a tab bar across the site at the top and the bottom. There will be approximately 5 tabs in each bar (again across the top and at the bottom of the page). We would like the "fold" positioned as best possible so when people open and see the site, it is clean, fits the width of most users screens and fits well vertically.
We may use the homescreen page to enter the actual site. Again, this is more up to the artistic interpretation of the designer.
The logo will be what always takes a viewer back to the home page.
The tabs across the top will be (and these need to be able to be changed in the future):
At the bottom of the page:
Newsletter / Blog
Follow us on F
http://www.larsoie.fr or the link is http://larsoie.fr/accueil_en.html We LOVE this site: how it loads, is soft and elegant and very, very seductive without being inappropriate. This is a VERY beautiful site. Love it!
http://www.lesinvasionsephemeres.com We ABSOLUTELY LOVE the idea of soft, pink butterfly's (one or two or ??) flying through the site, softly, seductively. Not cluttering the site however adding to the soft, warm and seductive feminine beauty.
http://www.laperla.com We like the soft, sexy feel of this site. It comes up slowly and sensually (not drastic, fast and "in your face").
http://www.louisvuitton.com We like (not the finished look) the way the website loads, slowly and softly, one part at a time.