Hello everyone :)
The Contest is for a new product (Tshirt & Stickers) in our online Store for climbers (German Market).
climbers / boulderers
chalk/magnesia (color: white) which is used by many athletes excessively (in order to get better climbing results)
Benefit of the product:
climbers use the chalk to improve their grip (avoids sweat on the palms so that hands stay dry and makes sure that climbers have a good grip when climbing / bouldering)
Climber with climbing equipment: e.g. harness, helmet, express set, climbing shoe, e.g. with a hole in front of the first toe)
Could look exhausted (e.g. as if he has been climbing for 5 days or drug junkie) with scratches, magnesia powder on clothes, hands, face, tape around the fingers, dirty / torn clothes (sports shirt possibly with our design + climbing shorts). a small bag with white powder in his hands like a drug dealer (our product). Possibly also wearing a coat with many small bags inside.
funny / cartoon / comic / grafitti style (examplary images attached). Design could be rich in details but main message must be recognizable clearly and directly ("Climbing junkie who wants to sell chalk").
The product design will also be printed (sticker) on small pouches (190x265 + 55 mm) so it should also be recognizable on smaller prints. Also, the design might be colorful in order to highlight design on a black background