Below is a brief on who the customer is:
The Sons of Ron customer: Male
• This twenty-five to 50 year old free-spirited male is driven by an open-ness to experience everything the world has to offer – in large and impactful doses.
• They seek constant stimulation and the new. And their early adoption of the new is based on turn-on factor – something they are always seeking.
• They are intelligent, confident, high on energy and individualistic. Yet they are also social people developing strong political, humanitarian and environmental opinion shared by their peers.
• They are university educated and are either in the early stages of establishing a career path or are on their way to a very successful career already– many by accident, some by design.
• They are the epitome of urban coastal café society and live in the moment without fear.
• They are the vibrant part of the now casual urban dressing culture, albeit in a watered down manner which is more befitting the safety we seek as followers.
• They define the contemporary fashion of music, art, movies, pop culture and new business initiatives.
They are spirited, driven, genuine, contemporary, fun regardless of their age. And they inspire us.
Thet are all young at heart regardless of their age.