We want to take our AA brand through retail (Target, Kmart, etc) and need some apparel range designs incorporating our logos.
Activewear is a really important category and we want to see how you would apply the A.A brands to attract all Australians to wear this gear - whether they were at the gym, on the track or just watching our athletes compete from the couch!
The range of apparel could include:
a) Participant wear - singlets, shorts, polos, t-shirts, sox - all with performance in mind. This could include some replica items.
b) Other range - tracksuits, bags, drink bottles, etc that support the program.
c) Supporter wear - t-shirt designs to show your support for the Aussie's.
Have a look at the attachments:
* The AA logo is the official logo and the primary logo to be applied.
* "The Flame" is the name for the Australian Team and this logo gets used secondly - it would be used on swing tags, packaging, point of sale, etc.
* The 'Target netball' document shows a good example of how Target are atracting all netballers with the endorsement of Netball Australia.
Be creative and have fun. Ask lots of questions - we will respond quickly to any questions, queries or comments.