We are fast becoming one of Australia's leading Recruitment company's - our brand is strong, trusting, hardworking and professional. We are also not boring, and so I want to see something that if it is sitting on someone 's desk, it will make people want to pick it up... A few things about our brand that I feel people respond well to. The faded Kangaroo, this very Australian and familar, so it has the feeling the company has been around for a long time. The name GOLD is also a feeling of security , success and money. the other thing is the greenish colour used in our logo.. it is very close to the the "army" green in Australia - which also has a familar trusting feel about. So I think these colours need to really stand out. But this is just my thoughts, maybe you will see something else that I dont. Our website is http://www.recruit4gold.com
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Professionals in HR is one audience as they are are clients, so this needs to be very professional. Our other audience is our candidates, and they are mostly men, so it needs to be sharp, strong and to the point. The final thing about our market, is that they are all very busy people, so the it needs to be really simple and easy, if it looks too busy - it will have the perception that the document will take too long to read. So strong and simple I feel.
I need 3 things - 1) a template that we can place various forms into, the type of form will include Terms of Business, Performance Reviews, and general company forms .. and so on. 2) I need a simple letterhead page 3) A On-Hire Casual Employee Handbook is the title of the handbook , so for this I need a front cover, and a template for the handbook ie: 1 front cover, and the rest of the pages to have just header and footer. They will need to be provided in Word format, so we can work with them. They will need to have bleeds on them for printing purposes.