georg c brauchte ein neues Briefpapier Design und hat einen Wettbewerb auf 99designs gestartet.
Aus 66 Designs von 8 Designern wurde eine Gewinner gewählt.
------------------ General Guidelines ------------------
MINIMALISTIC and with a LOT of whitespace. Give the letter STRUCTURE and make it CLEAN. Use lines to separate content. See competitor letter enclosed.
------------------ Special Considerations ------------------
In Germany letters have "windows", like this http://frankieren.de/assets/Brief-m…privat.jpg.
That means that the area under the window on the page has to contain data of the recipient, but also data of the sender in fine print for example: http://www.briefkopf-vorlage.com/wp…efkopf.png
------------------ Logo ------------------
According to your decisions use different styles of logo. Vertical or horizontal. Both enclosed to this briefing.
------------------ Style of Letter ------------------
Use bigger margins to create whitespace.
Line spacing for text is 1.5, which makes it hard to write a letter only on one page. Consider that our printer also writes on the back side of the page.
Fonts: For Letter is Raleway. For Logo is Gilda Display.
Icons: If you decide to use icons, then use dark shade of blue.
------------------ General Tipps ------------------
If possible use lorem ipsum text to get a feel for how the design works with multi page letters.
Understand what parts of the letter are PRE-printed (e.g. sender fine print) and what gets POST-printed with our printer (e.g. recipient, name and title of employee who writes the letter, actual text). ONLY DESIGN what gets pre-printed, BUT consider the overall design of the complete letter with POST-printed elements like the actual text and names and titles.
Expimo Immobilienverwaltungsgesellschaft mbH