A logo, with one or multiple colours that can be easily embroided onto aprons, dishtowels and tees. Same logo to be used for letterheads and business cards.
So although the base logo could have multiple colours, a second version in one colour must be supplied for embroidery.
I like the look and feel of the something french, but i'm flexible on that. It must be elegant and stylish, but at the same time young, dynamic, vibey, eye catching and fun. I'm also torn between the idea of also mentioning kooky and fun, e.g. lumo pink etc.
Just a hint - The talking sunflower and sun on the bankwest advert does make me feel happy! Does that help?
links to look at (with reference to above)