NextGxDx is a company that helps doctors order genetic tests. We are focused on creating a digital marketplace where doctors can learn about tests and order them online. We are an early stage startup in need of some snazzy business cards to catch the eyes of investors.
The overall goal of these items are to brand ourselves as the most trusted source of genetic test information.
Physicians, laboratory managers, and investors. Physicians will be our core users, they will visit the site to learn more about genetic tests and will order them through our site. We need to demonstrate to them that we are a trusted information source. Labs are our core customers. We need to demonstrate that we are technologically advanced and represent a new marketing platform for them. Finally, our core business model is connecting physicians to lab tests through education and technology.
Business card: 2" x 3.5" with rounded edges
Stationary letterhead: for 8.5"x11"
Envelope: for 8.5" x 11"
Preferred Colors: Use the color scheme in our logo. We need to include blue to convey trust, and any other colors (such as orange) should convey scientific technical competency.
Brand Promise: Leads in engaging sales channel, education, innovation, exposure, and connections to the physician and laboratory communities
Emotional Appeal: Create trust, innovation, and education in the physician community.
Primary Rational Benefit: NextGxDx is the leading provider of genetic test information
Brand Benefits: Innovation, Education/professional Development, Referrals
Tonality: Professional, Connector, Scientific, Trusted
Business card information: Name, Title, Phone number, E-mail address
(No address information needed)
For starting information use: Mark Harris, PhD, MBA Chief Executive Officer (555) 555-5555 firstname.lastname@example.org