Small- & Medium-sized businesses -- private individual(s) who have an idea and some money to change get their big idea off the ground and online. E-commerce stores, content- & web site- management system. Examples: Etsy, Shopify, Netpop Research, Eveo, StartupAgents, MyEyeTV
Startups -- completely custom web-based software from the ground up. Examples: Blurb (I built this one), Groupon, StubHub
Basically, experienced technology entrepreneurs, and experienced entrepreneurs new to technology, and completely new entrepreneurs; primarily marketing and biz dev people, CTO's, VP of product development, visionaries. Particularly people who might be considered: conscious, balance-seeking, aware, mindful, cutting edge, web 2.0, business 2.0, long tail, wisdom of crowds, pragmatic, ethical, prefer quality over quantity, human factors, care of user experience, ease of use, intuition.
Targeting both new and existing markets: new markets and products and services and ideas; existing markets with a new approach to the existing.