For starters, my name is Steve and it's great to meet you! I'm sure you are a kick ass designer and you are going to make us look good! We are going to have a few other design projects in the near future, so I am hoping you can grab our vibe and flow and we can build a relationship.
About Statlinx - we provide several services to medical faciliies and doctors all over the US, the main one being Answering Service. Other services we offer are Billing and Claims Processing, Appointment Scheduling, Appointment Verification, Patient Registration, Data Backup.
With all of those services under one brand, we are afraid that people might actually forget what we do. Because of that, the design on the back of the card is really important to us.
Our audience are people in healthcare. The main people we deal with are hospital administrators, doctors and their business managers. We want our look to be very professional and clean cut.
We have had a problem with people remembering what we do. I would the services we perform worked into the design of the back of the card.
Answering Service is our primary service, so it should have prominence. Our services include:
- Answering Service
- Billing and Claims Processing
- Data Backup
- Appointment Scheduling
- Appointment Confirmation
- Patient Registration.
Our colors are:
Pantone 123 (Yellow)
Pantone 2757 (Blue)
Our card is 2 sided, made up of three pieces of stock laminated together. The center piece is a heavy card stock, which will have the effect of making the cards very heavy weight.
The Front of the cards is printed on white stock. Existing card is attached with logo and art. I would like to move more to a traditional card, versus the slash you will see.
- I don't like names/titles to be crowded. If I could, I would remove the address completely to make more space, but that is frowned upon professionally.
- The print is Pantone blue, but be creative. I am not opposed to using variations of our colors. I do not want to go crazy or outside of our color scheme.
The middle piece of stock will be heavy card stock in the Pantone Yellow 123. It will give weight and a yellow border around the edge of the card.
The Back of the card is printed on white stock. I am leaning towards the primary color to be a full bleed of the Pantone Blue. (open to creativity)
- within the blue, incorporate design listing our services from above
We want a "professional look", but please use your talent and inspiration.
Files should be delivered for print in ai format. Please leave all copy live and attach fonts.
Thanks ahead of time for your creativity and hard work! Looking forward to working with you and Best of Luck!