Design Promotional Signage for New Product Launch in US Convenience Store Chain (Floral Beverages)

Landwirtschaft

No calorie, no hangover alternative to alcohol. Our company makes sparkling waters, drink enhancers and coffees infused with hemp botanicals. The active ingredient specifically responsible for the next generation buzz is called Delta-8.

Our team needs signage (poster or vinyl cling) designed for convenience stores that serves two purposes: (i) shows consumers the new product is in stores, and (ii) educates them what it does. Everything is aimed at converting sales in the store. A convenience store chain just brought our Delta-8 sparkling waters and drink enhancers into their stores. This is a new space for our products - but very high potential due to the volume of beverage sales at these locations. The product is good, we just need to showcase it to customers to let them know it's there. For example, when we launched our products in restaurants and bars - it didn't initially sell well because people didn't expect that the product was there. To bring awareness, we created coasters (to sit drinks on) and a specific menu with a few cocktails, mocktails and a list of the sparkling waters by themselves. A bit of additional context - our business is truly farm-to-consumer. We grow the hemp, harvest and dry the hemp, extract the hemp botanicals from the plant, purify the hemp extract, make it water soluble, formulate it into drinks and make the drinks. There are two products. Product A is a drink enhancer. It is a packet with 7.4ml of liquid inside of it. It is designed to go into fountain sodas, beverages from the cooler, and even coffees. The packets come in a 40-count box, which is placed next to the register. Ideally, the signage would be placed at the cooler, fountain drink dispenser, or entrance (perhaps all). It should be eye catching, classy, and let the customer know what the product does. Product B is a canned sparkling water. It is 12 oz (355ml) in a standard can (pictures attached). It will be found in single, cold drinks in the cooler and also in 4-packs by the warm beer (Indiana c-stores do not allow cold beer sales). I have attached marketing materials we relied on in the past to give you an idea of the product theme. We are looking for outside creativity we haven't thought of. But here are a few themes we've worked with: - The Next Generation Buzz. - No Calories. No Hangover. - Make your drink feel better. - Farm to Beverage. - Farm to Consumer. - Local Product Alert. - A New Buzz: Floral’s Hemp drink Enhancers - Next Generation Buzz. - Next Generation Botanicals. - Add the Essence of Hemp with Floral’s Delta-8 Drink Enhancers - Add to any of the advertisements that the customer deserves it, or has earned it (e.g., add a smile to your drink, you deserve it : or earned it with Floral’s Delta-8 Drink Enhancers) - Taste the True Essence of Hemp! Add a buzz to your drink! - Make everyday feel like a Friday. Add Floral Drink Enhancers to your beverage. - Catch a buzz with a hot new product! Add Floral to your beverage. - The next generation in hemp products is HERE! Add floral to your drink today. - Rip. Pour. Stir. Relax.

Our products can be found at www.tryfloral.com. Most contests probably say this - but we would like to expand a relationship with the winning artist if that is of interest. Establishing and keeping a theme is important to our team. We are a new brand. But growing quickly. Sales have been considerable where product awareness is established.

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