Mint is a DJ and talent management event group that focuses on wedding events across Pennsylvania, US. Drawing inspiration from a client's reference to a bird logo used by a hotel business, I turned to the state bird of Pennsylvania, the Ruffed Grouse.
Using the Ruffed Grouse as my foundation, I aimed to create a visual representation that captures the edgy yet approachable essence of DJ culture. The design features strong lines and circular forms, with geometric angles that abstractly derive from records, mixers and turntables. The outcome is a distinctive and memorable logo mark.
The full logo is fashioned into a sleek, contemporary minimal emblem. The palette of dark slate and champagne tones enhances a playful yet sophisticated aesthetic, striking a balance between elegance and energy. This design aims to resonate with brides, grooms, and wedding planners, appealing directly to their aspirations for a memorable celebration.