Project Overview:
The goal of this project is to establish comprehensive brand guidelines for Tårtdekoration, an online shop specializing in cake decorations. These guidelines will provide a cohesive and consistent visual and verbal identity across various platforms, including the website, packaging, social media, videos, and email communications.

Objectives:

1. Define a distinct color palette that reflects the brand's personality and appeals to the target audience.

2. Create a visual identity that communicates the quality, creativity, and fun associated with Tårtdekoration products.

3. Develop a consistent tone of voice that conveys the brand's values.

4. Establish guidelines for photography.

5. Ensure brand consistency across different mediums, maintaining a unified look and feel.