As a UX/UI designer, I wanted to show the user experience flow that I put together based on some of the customers needs when they land on the site

I think it's really important to understand how the site architecture works to make sure it's a functional website before making it look well-designed too.

The client didn't ask for some pages but I thought the "Our Work" page with the articles can really help you get new customers as it can boost SEO ranking and visibility by a lot. The featured products in the article can then lead them to the product page. Though, it wouldn't be the immediate MVP when developing the website as the shop should be the priority.

I've played around with an idea of a new logo and name as well. However, I do think logo design is a new design brief on its own with brainstorming and mood boarding. The main colour themes are navy blue and sand beige, but it's mostly white as the client wanted a clean and chic design.