Portfolio
:format(webp)/99designs-work-samples/work-sample-designs/4005842/7e6f4d86-2e23-404d-abf1-ac785a5f7b57 "Every brand strives to find new opportunities for innovation and line extension. Vaalia has remained as leader of the ‘top health’ yoghurt category by maintaining disruptive engaging packaging on shelf with constant innovation.")
:format(webp)/99designs-work-samples/work-sample-designs/4005842/112487b3-87a7-4d8e-ae35-921a9c531a62 "This design goes back a few years before Kettle adopted the primarily black packaging that exists today. At the time I was briefed, Kettle packaging was silver and Snack Brands wanted to revert back to the white packaging that was adopted when the brand was first created.
The white packs were not only unique in the snacking category but also conveyed a healthier and fresher feel, cooked in 100% sunflower oil.
The main problem was, how do we have a predominantly white pack without it looking generic and tasteless? I believe the answer was in creating a 50/50 split design where half the pack is a strong brand block, giving the sense of a white pack with the bottom corner peeled away to reveal plenty of colour for sub-brand differentiation and appetite appeal.")
:format(webp)/99designs-work-samples/work-sample-designs/4005842/b491d5bf-f4f1-45bf-9401-f131e2bbf920 "Wattyl wanted more than just a fresh new look when they briefed Australia's number one exterior paint range. What was essential was a device that was not only modern but also highly distinctive and portrayed the feeling of 'Total Protection'. This was achieved by creating a dynamic silver ellipse that encircles the house on the pack like a 'protective force field'.")
:format(webp)/99designs-work-samples/work-sample-designs/4005842/7706a4da-c5de-4e15-9366-ace0005b1901 "Weet-Bix Bites had always been a matter of fact breakfast cereal that lacked any real personality, so when Sanitarium asked for a refreshing new look that must be fun, energetic, off-beat and slightly irreverent, it sounded like a dream job and that's exactly what it turned out to be.
I had the opportunity to explore a vast range of design territories and what was finally chosen was an upbeat, slightly grungy and very unique look in the breakfast category. The Bites sub-brand is loud and dominating to create a strong brand presence on shelf and rather than a traditional bowl of cereal, I wanted to present the bites and flavour in a different, yet dynamic way by using randomly placed, cut-out like ingredients and milk splashes.")
:format(webp)/99designs-work-samples/work-sample-designs/4005842/5df113a4-320d-44c6-b87c-86a96312ad24 "This project involved taking an existing range of skin products and creating an extension that specialises in oil control.")
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:format(webp)/99designs-work-samples/work-sample-designs/4005842/66dd96c0-70e5-422b-973c-1a5c9568c218 "For their new range of cotton liners, Kimberly Clark wanted to maintain the brands' unique colourful geometric imagery on black but also and most importantly, to speak strong and obvious messages of cotton, softness, natural and breathability. This was a great project where I was able to explore a number of different graphic directions ranging from graphic representations of the cotton plant itself to cotton as a material and even images that simply expressed a feeling of freshness and softness. The final design chosen was one that displayed a combination of natural cotton plants with the feeling of lightness as the wind carries images of loose cotton flowers across the pack. Some of the proposed designs are below.")
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:format(webp)/99designs-work-samples/work-sample-designs/4005842/ac42d585-5644-4d8f-b1f1-0a4150d96310 "Rush Barista Style Iced Coffee is a much more adult real iced coffee which not only tastes different to ‘coffee flavoured milks’ but now lives in disruptive imagery that reflects it’s adult positioning.")
:format(webp)/99designs-work-samples/work-sample-designs/4005842/d2cd4d0b-43e8-40cd-8a43-e77d109c1327 "Soft, strong.... simple!")
Über uns
For the past 23 years I have been a Senior Designer and Director of a highly successful strategic branding consultancy in Sydney, specialising in consumer goods and corporate branding. I am now a freelance designer, working from my remote studio and specialising in FMCG packaging and Branding design.
Land:
Australien.
Mitglied seit:
30. Dezember 2019
Bewertungen
"Chris has been very easy to work with. Quick at responding and knew exactly what we were talking about when we wanted to change things. Chris gave different ideas and was happy to keep updating until the final design was perfect!
Thanks"
9G80M6
vor etwa ein Jahr bewertet
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"I had a great time working with Chris! Our food product labels badly needed a redesign. Chris understood what I wanted, and quickly gave me a couple of directions to start with. He incorporated my feedback into his work and gave suggestions to improve i..."
Unbekannter Kunde
vor mehr als 2 Jahre bewertet
"The concept Chris came up with was extremely clever. I appreciated that he was willing to work with me several times to modify the design to get it exactly how I wanted it. I also appreciated the input he gave me. I'm not a professional graphic design..."
mistajakes
vor mehr als 2 Jahre bewertet
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"I can't say enough about Chris. His expertise, talent and input brought our packaging to the next level. I Highly recommend working with Chris and I will be contacting him in the future for other projects."
disruptorinnovations
vor etwa 3 Jahre bewertet
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"Chris is a top professional with amazing responsiveness and willingness to help. He went above and beyond to deliver an urgent project and exceed all of our expectations. We recommend him 100%. "
Vivart Supplies
vor mehr als 3 Jahre bewertet
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