The idea of ​​the product brand is the recipe and taste of traditional American whiskey that unites all adherents of the traditions and philosophy of the American style of drinks.

The top of the label consists of graphic elements forming a circle with the brand logo in the center which is framed by the brand tagline. This focuses on the brand and its philosophy.

The label is printed on FIBER LOOK paper. The gray background color of the label and the color of the foil light “antique brass” convey the product spirit well. This emphasizes the traditional style of taste and method of production of the product (copper cube).