a simple but bold logo. easily recognizable. the logo does not need to have too many elements because in production videos you only have few moments to show your logo.

I have chosen to put mountains in the logo for it to represent freedom, passion, adventure, energy flow, feeling lively, separation, courage, the pride of results, and integrity

'we elevate some of the most innovative and forward-thinking brands to new heights' perfect representation of this is a mountain.

my other concept for McGill Logo made the M with film strips