The website is inspired by the concept of photo charms, a heart-warming lovely little accessories that remind people of happy memories and strengthen bonding between people.
The colour scheme is mainly blue and grey which is coherent to the brand image, with a touch of other pastel colours to add in a feeling of joy. The colours are selected so they won't be too overwhelming and vibrant as to create a more lifestyle feeling.
The main content is a photo-album like layout. Memorable real photos are put beside the products so the products would be given a significant meaning, that the charms are not just an accessories, but something more that tells a story.