We want to use the 3D rendering online on our product listing in order to increase our conversion rate. Our competitors have very cheap looking boxes, if they have them at all. Most of them simply ship the mask in a bag. The 3D rendering will help us stand out among our competitors and shall show that our product has higher quality.
The first impression of our box, the unboxing moment, shall be mind blowing. We want that the first impression of holding the box is so good, that the customer already knows he made the right decision to buy this product. Many sellers cheat on the product listing and real box looks very cheap. We want that all the customers expectations are met and exceeded when he finally gets the product.
We want to communicate to the customer in a very close and personal way. Feel free to include some easter eggs or anything personal in the package design.
The physical setup of the box is already done. We will have a gift box style box, similar to the one in the picture, but without the hanger piece at the very top. The folding lid will be held into place by two magnets. As in the picture, the inside of the lid is also printable and we consider this part of the design. However, we already know that we want to place an envelope on the inside of the lid, similar to what you can see in the second picture. The envelope will hold a DIN A6 card (105 x 148mm). The envelope is printable and it’s shape is not fix yet, so feel free to come up with nice ideas to integrate it into the lid. This is what the customer sees first next to the mask!
The insert is already finished and is not printable. Here are some pictures of our box prototype so you have a better feeling to imagine the final product:
The box dimensions are: 266.5x197.5x139.8mm. We already have the current set of dielines for the box. You will find it in the attachment. Please remember that you are free to change the format of the envelope and that you don’t have to us it as it is shown in the dielines.
We already made some brainstorming ourselves on what we would like the design to look like and we pretty much like the style of the Coffee Gator boxes (https://coffeegator.com/collections/all-products). The main arguments for this box style are, that we don’t have any images of our final product with our logo yet and that this box style feels luxury and high quality. However, this shall just be a guideline. Feel free to realize your own ideas. We also like the idea of having a repetitive pattern as the Coffee Gator boxes have. So if you like that, you could also include it in the box design.
This is the main visual feature on the Coffee Gator boxes and we like it a lot. It would be great if you could incorporate something similar. What we noted as very important, is that these outlines never represent accurate product proportions, but are more some kind of af abstraction, that feels good for the customer. The coffee scale in the picture is a very good example for this. Creating this abstract outline would be part of your job. If you need more information than the images and product listing we’ve already provided, let us know!
We made a feature list that we would like to include on the box. Feel free to reduce the number or add more features (we have content for some more) if you think it makes sense for the box design.
Druckausgleich (Pressure Equalize/ soft nose )
Das extra weiche Silikon im Nasenbereich ermöglicht einen Druckausgleich der Ohren und sorgt dadurch für noch mehr Spaß bei kurzen Taucheinlagen.
Luftgefüllte Silikondichtung (air filled silicon bag)
Unsere extra große und komfortable Dichtung sorgt für einen perfekten Tragekomfort und schützt zuverlässig vor eindringendem Wasser.
180° Panoramasicht (180 panorama view)
Der spezielle Aufbau unserer Maske ermöglicht freie Sicht im gesamten Blickfeld und sorgt dadurch für eine noch beeindruckendere Erfahrung beim Schnorcheln.
Action-Kameras (Gopro mount)
Die integrierte Halterung ermöglicht eine schnelle Montage und einzigartige Videoaufnehmen, die deinen Urlaub unvergesslich machen.
Einheitsgröße (One Size fits all - universal size)
Aufgrund unseres speziellen Designs passt die Maske fast allen Personen ab 12 Jahren. Aufwändiges Messen zum Finden der richtigen Größe gehört damit der Vergangenheit an.
Kein Beschlagen (Anti Fog system)
Unser innovatives Design mit getrennten Luftkammern verhindert ein Beschlagen der Maske und sorgt damit für noch mehr Spaß beim Schnorcheln.
Co2 Sicherheit (Co2 safety)(This is a key feature that we might want to highlight on the front)sd
Die Luft strömt beim Ein- und Ausatmen durch zwei völlig getrennte Luftwege innerhalb der Maske und des Schnorchels. Dadurch wird ein geringer CO2 Wert erreicht und der nächste Strandurlaub zu einer tollen Erfahrung.
I’ll put different variants of our brand logo in the attachment.
Please put the logos of the following social media sites somewhere to indicate that people can reach us there. Our account name on all of these is NEULUFT and for sharing we want to encourage them to use #NEULUFT.
Put this somewhere so it doesn’t disturb the customer.
+49 176 55559545
We want the lid of the product to be sealed with a sticker. This let’s the customer know that he really is the first person to open this box. Furthermore this enables us to have all color specific information on the Sticker. This includes a mention of the color itself and the barcode.
Please leave 40x26mm on the sticker for the barcode. You can just put any EAN barcode there for the time being. We haven’t received ours yet.
Follow Up Projects
After we finished the box design, we also have to design a user manual and the package insert that will go inside the box.
Here are some links with additional information and images that can help you: