Smash’d seeking modern, hand-drawn and rustic design for new bicycle stand!

in terms of the color pallette do not lock yourself to the above selected colors, they are selected as the brand is predominantly black however the packaging of our takeaway containers is very much like the above design examples - being earthy, sustainable, bio degradable brown cardboard stamped with the smash'd logo.

Smash'd

smashdberlin.com

slow food done fast, with lots of avocado. Our cafe is called Smash'd

CLYC is a new category in street out of home marketing and advertising - it’s mission is to introduce the fastest and most convenient bicycle locking and parking experience in one.

Smash'd is an avocado-themed bar in Berlin that focuses on culinary excellence and overtly engaging in avocado. While all our dishes contain avocado in some form, the way we introduce the fruit into our dishes have a far more creative twist than others. We want to represent the avocados in a truthful and straightforward way without it being the dominant feature of the design.
It is important to note, that avocados are getting a terrible reputation at the moment, however like everything and all things we consume - in moderation is the best policy. There is far more to our brand than just avocado, and that is why the branding of a physical avocado or even its colors are missing anywhere in our designs - instead we opt out for a more organic feel while being edgy / forward thinking.

CLYC will provide a bicycle locking and parking stand for Smash’d customers. The bike stand will need an eye catching design.

Business lunch individuals in Mitte, Berlin (trendy/upmarket part of town) working on the startups in the area which currently don't have much in terms of lunch options.

1) A CLYC bike stand for Smash'd, that is catchy, bold, iconic in the area. CLYC product website: http://www.justclyc.com

2) Design an attractive CLYC station that promotes Smash’d.

3) Have Smash'd logo present on product to show they own CLYC

4) Place somewhere on the bike stand: Designed by (designers name), 99designs.com

5) The design should be edge, hand-drawn, rustic and organic

loud colors, none streamlined and cluttered designs.

We've uploaded CLYC image to our brief with the exact size and dimensions of the stand. The stand itself can be wrapped with any size stickers the designers see fit. The files should be prepared for eps and AI files. The Resolution should be: 300 dpi or more. The bleed should be: 5mm bleed. All fonts must be transformed into paths. If licensed fonts are used, be careful in respect to license fees.