Health conscious working professionals /Proactive Preventers/Early adopters (35-60yrs) who do as much as they can to maximize their quality of life and safeguarding their health. They love life, and want a healthy body but don’t want to compromise on their lifestyle and aren’t afraid to try new gadgets to improve their health or lifestyle.
They want their vitality/health and life and are active in pursuing their careers /hobbies and are in the know on the latest health trends but don’t have the time or can’t make the lifestyle changes necessary.
For instance they want the to feel confident and perfect posture but are hunched over the computer minimum 9 hours a day. Or they want the perfect sleep and yet still check their phones and tablets just before bed time which disrupts sleep cycles. They know better but modern life makes it difficult for them to do better.
They are profesional's , highly educated university degree work very hard are in management or IT or other high paying but long hour corporate /startup jobs.
They tend to live in big cities, and have a disposable income which they spend on gadgets and products to improve their lifestyle
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